Acc 422 final exams Essay Example for Free (#422)

Acc 422 last tests of the year Essay ? 1) Which of coming up next isn't viewed as money for budgetary revealing purposes? 2) What is the ideal introduction of records receivable from officials, workers, or subsidiary organizations on an asset report? 3) Which of coming up next is viewed as money? 4) If an organization utilizes the gross strategy for recording money due from clients, at that point deals limits taken ought to be accounted for as 5) Assuming that the perfect proportion of transient receivables to be decided sheet is the limited estimation of the money to be gotten later on, inability to follow this training as a rule doesn't make the monetary record deluding on the grounds that 6) Which of the accompanying strategies for deciding yearly awful obligation cost best accomplishes the coordinating idea? 7) The bookkeeper for the Orion Sales Company is setting up the salary proclamation for 2007 and the accounting report at December 31, 2007. Orion utilizes the intermittent stock framework. The January 1, 2007 product stock equalization will seem 8) Eller Co. gotten stock on credit. As of January 31, Eller remembered the merchandise for stock, however didn't record the exchange. The impact of this on its budget summaries for January 31 would be 9. On the off chance that the starting stock for 2006 is exaggerated, the impacts of this blunder on cost of products sold for 2006, net gain for 2006, and resources at December 31, 2007, individually, are 10) Assuming no starting stock, the thing can be said about the pattern of stock costs whenever cost of merchandise sold figured when stock is esteemed utilizing the FIFO technique surpasses cost of products sold when stock is esteemed utilizing the LIFO strategy? 11) Which technique for stock valuing best approximates explicit recognizable proof of the real progression of expenses and units in most assembling circumstances? 12) All of the accompanying expenses ought to be charged against income in the period in which expenses are brought about EXCEPT for 13) For no situation can â€Å"market† in the lower-of-cost-or-market rule be more than 14) When the immediate strategy is utilized to record stock at showc ase 15) A thing of stock bought this period for $15.00 has been mistakenly recorded to its present substitution cost of $10.00. It sells during the accompanying time frame for $30.00, its typical selling cost, with removal expenses of $3.00 and ordinary benefit of $12.00. Which of the accompanying articulations isn't accurate? 16) The retail stock strategy depends on the suspicion that the 17) A significant favorable position of the retail stock technique is that it 18) In 2006, Lucas Manufacturing marked an agreement with a provider to buy crude materials in 2007 for $700,000. Before the December 31, 2006 monetary record date, the market cost for these materials dropped to $510,000. The diary passage to record this circumstance at December 31, 2006 will bring about a credit that ought to be accounted for 19) The expense of land normally incorporates the price tag and the entirety of the accompanying expenses EXCEPT 20) Cotton Hotel Corporation as of late bought Holiday Hotel and the land on which it is situated with the arrangement to tear down the Holiday Hotel and fabricate another lavish lodging on the site. The expense of the Holiday Hotel ought to be 21) If an enterprise buys a great deal and fabricating and along these lines tears down the structure and uses the property as a parking area, the best possible bookkeeping treatment of the expense of the structure w ould rely upon 22) The timeframe during which intrigue must be promoted closes when 23) Which of the accompanying resources don't fit the bill for capitalization of intrigue costs acquired during development of the benefits? 24) When figuring the measure of premium expense to be promoted, the idea of â€Å"avoidable interest† alludes to 25) The King-Kong Corporation trades one plant resource for a comparable plant resource and gives money in the trade. The trade isn't required to cause a material change later on incomes for either substance. In the event that an addition on the removal of the old resource is demonstrated, the increase will 26) When a plant resource is obtained by issuance of regular stock, the expense of the plant resource is appropriately estimated by the 27) The expense of a nonmonetary resource gained in return for another nonmonetary resource and the trade has business substance is typically recorded at 28) Which of the accompanying standards best portrays the applied basis for the techniques for coordinating devaluation cost with incomes? 29) If a mechanical firm uses the units-of-creation strategy for registering devaluation on its solitary plant resource, manufacturing plan t apparatus, the credit to amassed deterioration from period to period during the life of the firm will 30) Which of the accompanying most precisely mirrors the idea of deterioration as utilized in bookkeeping? 31) Prentice Company bought a depreciable resource for $200,000. The evaluated rescue esteem is $20,000, and the assessed valuable life is 10 years. The straight-line technique will be utilized for devaluation. What is the devaluation base of this advantage? 32) Harrison Company bought a depreciable resource for $100,000. The evaluated rescue esteem is $10,000, and the assessed valuable life is 10 years. The straight-line strategy will be utilized for devaluation. What is the devaluation base of this advantage? 33) Starr Company bought a depreciable resource for $150,000. The assessed rescue esteem is $10,000, and the evaluated helpful life is 8 years. The twofold declining balance strategy will be utilized for devaluation. What is the devaluation cost for the second year on this advantage? 34) Costs brought about inside to make intangibles are 35) Factors considered in deciding an immaterial asset’s valuable life incorporate the entirety of the accompanying EXCEPT 36) The expense of buying patent rights for an item that may somehow or another have truly rivaled one of the purchaser’s licensed items ought to be 37) Malrom Manufacturing Company obtained a patent on an assembling procedure on January 1, 2006 for $10,000,000. It was relied upon to have a multi year life and no leftover worth. Malrom utilizes straight-line amortization for licenses. On December 31, 2007, the normal future incomes anticipated from the patent were required to be $800,000 every year for the following eight years. The current estimation of these incomes, limited at Malrom’s advertise loan cost, is $4,800,000. At what sum should the patent be carried on the December 31, 2007 monetary record? 38) Mining Company gained a patent on an oil extraction strategy on January 1, 2006 for $5,000,000. It was relied upon to have a multi year life and no lingering esteem. Mining utilizes straight-line amortization for licenses. On December 31, 2007, the normal future incomes anticipated from the patent were relied upon to be $600,000 every year for the following eight years. The current estimation of these incomes, limited at Mining’s advertise loan fee, is $2,800,000. At what sum should the patent be carried on the December 31, 2007 accounting report? 39) General Products Company purchased Special Products Division in 2006 and properly reserved $250,000 of altruism identified with the buy. On December 31, 2007, the reasonable estimation of Special Products Division is $2,000,000 and it is continued General Product’s books for a sum of $1,700,000, including the altruism. An examination of Special Products Division’s resources shows that generosity of $200,000 exists on December 31, 2007. What altruism hindrance ought to be perceived by General Products in 2007? 40) The immaterial resource altruism might be 41) The explanation altruism is now and then alluded to as an ace valuation account is on the grounds that 42) Goodwill 43) If a transient commitment is prohibited from current liabilities on account of renegotiating, the commentary to the fiscal reports depicting this occasion ought to incorporate the entirety of the accompanying data EXCEPT 44) Stock profits distributable ought to be arranged on the 45) Which of the accompanying things is a present risk? 46) An organization offers a money refund of $1 on each $4 bundle of lights sold during 2007. Verifiably, 10% of clients mail in the refund structure. During 2007, 4,000,000 bundles of lights are sold, and 140,000 $1 discounts are sent to clients. What is the discount cost and obligation, individually, appeared on the 2007 budget summaries dated December 31? 47) An organization offers a money refund of $1 on each $4 bundle of batteries sold during 2007. Truly, 10% of clients mail in the discount structure. During 2007, 6,000,000 bundles of batteries are sold, and 210,000 $1 discounts are sent to clients. What is the discount cost and obligation, separately, appeared on the 2007 budget reports dated December 31? 48) An organization purchases an oil rig for $1,000,000 on January 1, 2007. The life of the apparatus is 10 years and the normal expense to disassemble the apparatus toward the finish of 10 years is $200,000 (present an incentive at 10% is $77,110). 10% is a suitable loan fee for this organization. What cost ought to be recorded for 2007 because of these occasions? 49) A possibility can be gathered when 50) Mark Ward is a rancher who claims land which verges on the option to proceed of the Northern Railroad. On August 10, 2007, because of the conceded carelessness of the Railroad, roughage on the ranch was determined to fire and consumed. Ward had a contest with the Railroad for quite a while concerning the responsibility for little package of land. The delegate of the Railroad has offered to appoint any rights which the Railroad may have in the land to Ward in return for an arrival of his entitlement to repayment for the misfortune he has continued from the fire. Ward seems slanted to acknowledge the Railroad’s offer. The Railroad’s 2007 fiscal reports ought to incorporate the accompanying identified with the episode: 51) Which of the accompanying possibilities need NOT be unveiled in the budget reports or the notes thereto? 52) The contracts and different terms of the understanding between the backer of bonds and the bank

Project Airbus free essay sample

The Airbus A380 venture is one of the most mind boggling activities to ever occur. An airplane of such huge size and multifaceted nature would consistently have issues. In spite of the fact that issues are constantly foreseen during such an enormous undertaking, the administration engaged with this task botched numerous angles. The project’s achievement can be analyzed utilizing many task the board perspectives. This report will investigate specifically the regions of undertaking planning, partner the executives and venture authority inside the A380 venture. The undertaking will likewise be evaluated against venture achievement techniques to investigate its issues and absence of accomplishment. Before the arrival of the A380, it was hailed as an unmatched image of European assembling ability: â€Å"When it takes to the skies, it will convey the shades of our Continent, and our innovative aspirations, to much more noteworthy heights† (Clark, 2006). This announcement by the French president at the time veiled the issues tormenting the A380 venture. The A380 venture endured numerous mishaps, many brought about by poor undertaking the board or fumble. It will be seen that firm undertaking planning, fumble of partners and guileful task pioneers all affected brutally on the accomplishment of the venture. The results of the planning, execution, booking and customer execution paint the undertaking in an unflattering light. Be that as it may, this report will show that in spite of the numerous issues included which included deferrals and over planning, this airplane has the potential, and is probably going to turn into a huge flight accomplishment. Chapter by chapter list Cover PagePage 1 Executive SummaryPage 2 1. 0 IntroductionPage 4 1. BackgroundPage 5 2. 0 Project SchedulingPage 6 2. 1 Duration EstimationPage 6 3. 0 Risk ManagementPage 7 4. 0 Stakeholder managementPage 8 4. 1ClientsPage 8 4. 2 Suppliers Page 9 4. 3 CompetitorsPage 9 5. 0 Project LeadershipPage 10 6. 0 Project SuccessPage 11 6. 1 BudgetPage 11 6. 2 Client AcceptancePage 11 6. 3 SchedulePage 11 6. 4 PerformancePage 12 ConclusionPage 13 Reference ListPage 14 1. 0 Intr oduction Projects are extraordinary, once forms that are made to do explicit objectives and targets. They are significant in flying in light of the unpredictable idea of the business. Airplane producer Airbus SAS has attempted to finish numerous airplane plans and creation since its commencement. A large number of these tasks have been an immediate consequence of the opposition with Boeing airplane. Airbus has frequently dedicated its assets into airplane fabricating ventures which in the past have been considered as triumphs. Albeit huge numbers of those tasks have been regarded effective, some have confronted troubles. A uber venture that can be made a decision about risky is the turn of events and assembling of the Airbus A380. Despite the fact that the A380 is without a doubt viewed as one of the most innovatively propelled business aircrafts on the planet. It is frequently thought of as a considerable accomplishment of designing and resourcefulness. Regardless of this, numerous poor choices inside the undertaking the board came about in the ineffective rollout of the plane. Venture related issues were not tended to accurately and factors, for example, poor task planning, partner the board, initiative and ribbon of hazard the executives have caused the disappointment of numerous parts of the undertaking. This paper investigations the parts of the A380 venture that caused its challenges, and offers proposals on how these components could have been executed distinctively for more noteworthy achievement will likewise be recognized. 1. 1 Background Responding to carrier inclinations for an eco-friendly, ultra-high-limit aircraft, Airbus declared the Airbus A380 in December of 2000 (Casino in the Sky, 2000). The â‚ ¬8. 8 billion task to dispatch the airplane pulled in fifty firm requests from six clients which were required so as to make the venture monetarily feasible (Pae, 2000). Airbus asserted that the A380 would turn into the world’s biggest traveler airplane, ‘a superjumbo fly that will hold 555 travelers and accompany bars and casinos’ (Casino in the Sky, 2000). In spite of the fact that the declaration for the A380 came in 2000, venture choice into a ultra-high-limit carrier started in the late 1980s, where a little gathering of cutting edge Airbus engineers started work covertly on the improvement of a plane, an airplane that would break the market predominance that Boeing had delighted in earlier decades, particularly in the enormous airplane showcase (Norris, 2005). The primary open sign that the task was coming up short was the declaration made via Airbus when organization officials made their underlying confirmation of ‘manufacturing troubles’ and expressed its first postponement of the undertaking, at an expense of a half year to the conveyance plan (Clark, 2006). In spite of the fact that the disappointments remembered for the A380 have been credited to conveyance delays, basic issues with venture the board should likewise convey some fault. 2. 0 Project Scheduling Venture booking shows the transformation of task objectives into a feasible system for their fruition, and for venture achievement. This subject includes different viewpoints, for example, Networks, Critical Path, Lagging, Crashing and Duration Estimation, which is the following issue being talked about (Pinto, 2013). 2. 1 Duration Estimation Duration estimation is the gauge of the time required to finish exercises. It is the center of time the board in ventures and should be determined with accuracy for it to be fruitful. According to the A380 venture, poor span estimation was a major component in the project’s conveyance delays. In 2006, co-leader of the European workers’ board of trustees at Airbus, Jean-Francois Knepper, advised columnists Normally you need four to five years from the time you declare the dispatch of another plane until conveyance (Clark, 2006). This announcement might be valid as the A380 was reported in late 2000, and assessed conveyance into administration in mid 2006, a timespan of a little more than six years. In any case, this time period is moderately little for such a mind boggling carrier with 100,000 distinct wires, which is 40,000 more than the A340, totalling 530 kilometers long and a fuel framework that is supposed to be ‘three to multiple times more unpredictable than that of the A340’ as indicated by Christopher Slack, Analysis Expert inside Airbus Fuel Systems (Mathswork, 2013; Clark, 2006). For such an unpredictable, new inventive aircraft, additional time must be given to finish get together and conveyances. This is supported up by a delegate of the French specialists association, Force Ouvriere, who expressed that â€Å"Airbus had never constructed a plane of this multifaceted nature previously, but then administrators didn't avoid potential risk of building greater adaptability into the conveyance plan. (Clark, 2006). An overambitious creation timetable for a record breaking superjumbo carrier was not a smart thought as far as outside partner the executives. Airbus utilized experience-driven estimation in a poor way, as the past undertakings finished by them were not as mind boggling. A proposal for Airbus would have been to apply possibilities to these estimations for a progressively reasonable conveyance time period. Another motivation behind why this task has had less accomplishment than anticipated was the poor hazard the executives related. 3. 0 Risk Management The hazard the board procedure is the distinguishing proof, investigation, arranging and checking of dangers which, when effectively applied, limits the impact of issues during the undertaking. Organizations experiencing ventures must utilize this procedure so as to effectively moderate potential outcomes from perils. In the A380 venture, numerous dangers can be recognized however not all were observed and relieved against. One such model is the PC programming used to plan the airplane parts. Since the 1990s, Airbus destinations in France have utilized a three-dimensional PC displaying program called Catia and Circe. As this program was utilized effectively on the A340 venture, Airbus authorities needed to utilize a similar programming on the A380 venture. Regardless of this, attempting to convince the Hamburg configuration shops to embrace this French programming was without any result as the German architects favored working with the American structured programming named Computervision. The American variant was made in 1980s and was just equipped for two-dimensional plans (Clark, 2006). It was clear in 2004 when Airbus was gathering its first A380 that the out-dated programming was making issues. Architects in Hamburg were falling delayed and could just gracefully a small amount of what was required, likewise prompting inconsistent wiring being created. The hazard for this situation was that two unique suppliers were utilizing distinctive innovation. The A380 venture ought to have followed the acts of past effective undertakings, for example, the A340, where just a single programming framework was given, Catia and Circe (Clark, 2006). Better hazard recognizable proof through the utilization of past ventures would have made a difference. The plan to utilize various advances for various pieces of the airplane and afterward collecting them was a hazard to which Airbus didn't appropriately apply chance administration, and the outcomes were huge. Albeit changing to the more up to date programming would have been exorbitant and tedious, it would have been a superior choice as this would have relieved the hazard and less postponements would have happened (Clark, 2006). Had fitting danger the board been applied in the A380 venture, these issues would have been distinguished at the arranging, where there would have been a great opportunity to actualize a relief procedure. 4. 0 Stakeholder Management Stakeholders are ‘individuals or gatherings who have a functioning stake in the extend and can possibly affect either emphatically or contrarily, its development’. (Pinto, 2013, pp. 58). In venture the board, chiefs must react to the worries of the partners despite the fact that it may irritate or outrage a different partner who has a whole

IMAGE,TEXT And REPRESENTATION Example

IMAGE,TEXT And REPRESENTATION Example IMAGE,TEXT And REPRESENTATION â€" Essay Example > Question 1: Reporting Gender and PoliticsUsing the examples in attachment #1 (or two other recent [i. e. 2007] news report if you prefer) discuss how gender is used to frame political issues and politicians. Overall, gender is used equally in framing political issues and discussing politicians in the news report of newspapers The Age and The Daily Telegraph regarding the bid of former journalist Maxine Mckew to dislodge Australian Prime Minister James Howard from his post this coming election. The news reports showed an equal representation of gender in its delivery of information regarding the outlooks of the subjects and other politicians mentioned regarding political race, issues relevant to governance and perception of electorates towards political issues particularly in the area of Bennelong, Australia. There is no apparent sexist representation in the reports provided by the two newspapers in illustrating the views of Maxine Mckew for electoral office as well as the response s from Australian Prime Minister James Howard on the issue of her running for office in his own place of representation. The reports mainly veered away from media stereotypes of women in politics which usually put them as second only to men’s status. Here a woman is represented as a dominant character challenging a political power that happens to be of an opposite gender. In doing so she has earned the support of male politicians who are also domineering figures in the political arena. Veering from stereotyping of women in these reports supports the clamour of feminist group for media to be socially responsible in depicting women away from the stereotypes of victims, mothers and homemakers. Gaye Tuchman describes this as the concept of symbolic annihilation to the traditional way of how media condemn, trivialize and exclude women in political issues and as politicians (Pantti, n.d. ). The symbolic image that news reports portray the key role of a woman in challenging man’s poli tical position which is considered powerful draws a significant change in how media traditionally portray women in politics. It further shows the strength of a woman by using the word “audacity” in Mckew’s challenging Prime Minister Howard for his political position. This signifies the prominent role of a woman to have the strength to challenge such political power. However, there was a trace of gender bias in the report of the Daily Telegraph in influencing a segment of the voters to support the bid to dislodge Prime Minister Howard from his political position. It manifest in the report where an interview with insider from Labor Political Party shared views that Maxine Mckew’s running for office will get the votes of educated women opposing the current government’s political stand related to the occupation of Iraq. It showed that gender is represented as an alternative for political change to oppose macho stand on certain political issue like the invasion of Iraq. This was supported by Shelly Savage’s review of Julie Baird’s book Media Tarts where she argued that “women in Australian politics have punched above their weight, gaining additional media attention on the strength of their novelty value and because of the hyper-enthusiastic quest for a woman prime minister” (2005). She further shared that women politicians are considered credible political opponents not because of their gender but due to the fact that they threaten votes away from their political rivals. This factor has been acknowledged by Labor insiders from the news report of The Daily Telegraph.

The Dark Path Ahead - 1205 Words

Sneaking out of a window sounds easy enough. However, when it is the window of one of the most renowned thieves guild owners in this area of the world, it becomes much more difficult. Add to it that this infamous person is my mother, and it becomes a terrifying and dangerous adventure all on its own. That is correct, I, Tinuviel Goldstar, am the daughter and only child of the great Antinua Goldstar. She is always caught up in some plot, heist or party. Fabulously dressed all the time and running everything in and around our fair city of Shadeport, she is always off in her own little world. I have had enough of all the plots, plans, and rules for my life. I am not my mother and do not enjoy all the parties and craziness that is associated with them. With this in mind, I have decided to run away. I will discover my path and have all the adventures Ive been dreaming about for the last fifty years of my life. There are good things about growing up with a mother like mine. I have had training to rival most of the thieves in the guild. I have practised climbing in and out of buildings since I was big enough to have any interest in it. Unfortunately, my mother was the one to design our house, so it is a daunting challenge even for me. Luckily, with all that training, I have been gifted with some of the best climbing equipment available, legally or not, known to man or elf. Twenty tiring minutes later, I am safely on the ground, out of breath but exhilarated. Avoiding all theShow MoreRelatedEssay about Traveling Through the Dark by William Stafford1096 Words   |  5 PagesTraveling Through the Dark by William Stafford In his poem, Traveling Through the Dark, William Stafford presents the reader with the difficulty of one mans choice. Immediately, the scene is set, with the driver, who is traveling though the dark (line 1) coming upon a recently killed deer. At first, his decision with what to do with the deer is easy; he knows he must push it off the edge for the safety of other motorists, but then, a closer examination of the deer reveals to the manRead MoreDante s Divine Comedy : An Allegory Representative Of The Christian Soul974 Words   |  4 PagesOften, we cannot see the good in something until we’ve experienced the bad. Dante Aghileri, a poet who stars in his Divine Comedy as a pilgrim, finds himself lost in a dark wood. Though he sees a safe path to the light and out of the wood, he is forced to take an alternate route through an even darker place. The Divine Comedy is an allegory representative of the Christian soul. As the ending is bright and hopeful for Dante, Aghileri spre ads that the ending for even the most sinful Christians canRead MoreDante And The Nature Of Sin967 Words   |  4 Pages Dante and the Nature of Sin Often, we cannot see the good until we have experienced the bad. 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This story contains a motif, which is the continuous walking of Phoenix Jackson throughout her journey. She lives in the pinewoods and faces the challenging experience of walking through the snowy, frozen earth to get to the hospitalRead MoreJourney Of Journey1383 Words   |  6 PagesIn â€Å"Stopping by Woods on a Snowy Evening†, the speaker stops his horse in the woods that belonged to someone else to watch the snow fall through the trees before his long journey ahead of him. While we are busy with our everyday life we forget to stop and look around. For example, Frost says â€Å"The woods are lovely, dark and deep. But I have promises to keep. And miles to go before I sleep† (Schilb, 1300). People sometimes are too busy with getting their jobs done and fail to notice the beauty thatRead MoreThe Book The Seven Basic Plots : Why We Tell Stories1246 Words   |  5 Pagesplot types. However, this is not the type of death that concerns the tragedy. In this plot type, the death is â€Å"violent, premature, a death that is ‘unnatural’†. In other words, â€Å"tragically wrong†. This is the tragedy: the hero turns dark, twisted, and falls onto a path ultimately leading to his demise (Booker, 156). But simply having a tragic ending does not qualify a story as a tragedy. Booker claims that all tragedies must follow a simple formula consisting of five general stages: 1. AnticipationRead MoreSymbolism of the Journey989 Words   |  4 Pagesjourney as I tell of two short stories, â€Å"A Worn Path† and â€Å"I Used to Live Here Once†. One story will keep you in suspense wondering about this little old ladies purpose of walking a dark path, while the other story seems to be taking the character back in time to find she is only having an after death experience. As you read of the two stories, you will find they are similar in the fact that both have a symbolism of death. The short story â€Å"A Worn Path† surrounds the character Phoenix Jackson. 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Analysis of George Orwell´s Animal Farm - 1077 Words

‘Animal Farm’ is considered as one of George Orwell’s most popular and enduring works. Utilizing the form of the animal fable the short novel chronicles the story of a group of barnyard animals that revolt against their human masters in an attempt to create an Utopian state. Orwell satires the rise and decline of socialism in the Soviet Union and the emergence of the totalitarian regime of Joseph Stalin. The key members of the Russian revolution are parodied as farmyard animals: Trotsky as snowball and Stalin as Napoleon. As the story and the plot progress the reader develops an urge of contempt towards Napoleon. Orwell satirises Stalins obsession to maintain power and statues throughout Napoleon’s jealous towards his rival Snowball. An†¦show more content†¦The reader is made to feel contempt for Napoleon who multiplies the rules to suit his own need. Towards the end of the story Napoleon changes all the commandments to one single commandment â€Å"All animals are equal but some animal are more equal† This action of Napoleon makes the reader feel sympathy for other animals who are too dumb to realize that Napoleon taking the farm changing it from a Socialistic rule to Dictatorship rule. This is the tipping point for the reader who now feels utter disdain to Napoleon. One is made to feel contempt for Napoleon who has no regard for the life other barnyard animals. Boxer death was an excellent twist by Orwell to create a feeling by of hatred the readers towards Napoleon, Near the end of boxer’s life Napoleon sends Boxer off to the slaughter for profit without seeming to have any second thoughts for the great things the horse has done for animal farm. It was not the first time Napoleon has taken the life other animal to extend his power, â€Å"The hens rebel, and Napoleon responds by cutting their rations entirely. Nine hens die before the others give in to Napoleon’s demands.† such as the hens who oppose the selling of their eggs, meet a swift death and similarly many in animal farm were executed for activities with snowball which they never engaged in but the unending torture by Napoleon was enough for theShow MoreRelatedAnalysis Of George Orwell s Animal Farm 969 Words   |  4 PagesThe Downfall of Animalism in George Orwe ll’s Animal farm The innovative dream of Animalism was not only to have a farm successfully run by animals, but to maintain a high level of living while still following certain rules to make all animals equal. In the novel Animal Farm by George Orwell, the farm run solely by animals fails due to Napoleon’s unwillingness to follow the rules of Animalism that he himself created. The original goal of Animalism was for all animals to be successful by simply followingRead MoreAnalysis Of George Orwell s Animal Farm 1433 Words   |  6 Pages Farmhouse or Powerhouse? 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Health, youth, and community Module – Reading Modern Society Tutor – Wendy Bateman Student ID – 1608296 Submission Date – Tuesday 6th December 2016 Describe and illustrate an informed opinion based on research and analysis of evidence Analyse information, experiences, and article reasoned arguments through reflection, review and evaluation. Demonstrate an introductory

Time Warner Analysis Free Essays

BUSINESS CASE ASSIGNMENT 1 Jie Tian Zhaopeng Li A. As part of strategic planning exercise, describe and analyze the vision and mission statements of Time Warner Inc. There is no explicit vision or mission statements on Time Warner’s website. We will write a custom essay sample on Time Warner Analysis or any similar topic only for you Order Now But according to the description of vision and mission statements on class the â€Å"ABOUT US† statement on the company’s website resembles the mission statement and the â€Å"OUR VALUES† statement fits the definition of vision statement. The â€Å"ABOUT US† statement describes that Time Warner Inc. a global leader in media and entertainment with businesses in television networks, film and TV entertainment and publishing, uses its industry-leading operating scale and brands to create, package and deliver high-quality content worldwide through multiple distribution outlets. First off, this mission statement is a product-oriented mission because it states what products and services it serves its customers. Second, the statement emphasizes that Time Warner is a global leader and provide services worldwide. It shows the scope and domain of the organization is around the globe. And it also clearly describes the organization’s purpose is to create, package and deliver high-quality content through multiple distribution outlets. The â€Å"OUR VALUES† on the website describes that the company encourages risk-taking and divergent voices, makes the highest quality premium content available on every device, creates value by working together within and across our business, upholds editorial independence and artistic expression, attracts and develops the world’s best talent and takes pride in serving the public interest. The â€Å"OUR VALUES† statement falls into seven categories which are creativity, customer focus, agility, teamwork, integrity, diversity and responsibility. The statements show the ambitious long-terms goals of the organization such as recruiting the world’s best talent and making its content available on every device. It also mentions how the organization will generate value for the future through effective teamwork, innovation and originality and embracing changes and opportunities B. Explain, in detail, its basis of competitive advantages using Porter’s generic strategies (show how this is supported through the firm’s value hain activities) Time Warner has four main subsidiaries which are Turner Broadcasting System, Warner Bros. Entertainment, Home Box Office, and Time Inc. Turner’s entertainment networks include TBS, TNT, Cartoon Network, tru TV, Turner Classic Movies and Boomerang. Turner’s news networks consist of CNN and HLN. Each of the subsidiaries of Turner has their own specialties for example that TBS focus on contemporary comedies like The Big Bang Theory, TNT focus on drama, tru TV focus on real-life stories from a first-person perspective. Warner Bros. Entertainment include Warner Bros. which produces and distributes feature films, Warner Bros. Television Group which develops, produces and distributes television series, reality-based entertainment shows and animation programs for the Company’s network and third parties. Other subsidiaries under Warner Bros. Entertainment are Warner Bros. Animation Inc. , Warner Home Video, Warner Bros. Digital Distribution, Warner Bros. Interactive Entertainment, Warner Bros. Consumer Products Inc. and DC Entertainment. The third segment of the organization is Time Inc. which is the largest magazine publisher in the U. S. based on commercial avenue and published 21 magazines in print in U. S. and over 70 magazines out of U. S. which covers the topic of style and entertainment, lifestyle, news and sports. Time/Warner Retail Sales Marketing Inc. is also a subsidiary under Time Inc.. Home Box Office (HBO) is the nation’s most widely distributed multi-channel premium pay television service which consists of recently released uncut and uncensored theatrical motion pictures. Based upon the brief introduction of various segments in the organization above it can be concluded that the competitive advantage of Time Warner is founded on differentiation. Porter suggested that a firm could only apply one of the three generic strategies or the company could be â€Å"stuck in the middle† and will not achieve a competitive advantage. However, he also argued that firms could only succeed at multiple strategies by creating separate business units for each strategy. In Time Warner case differentiation strategy and differentiation focus strategy are both applied in achieve its competitive strategy. For networks and film business the company is competing with other film production and network companies. Television programming, feature films and news are the products of these industries which always have a massive audience scope and the companies try to differentiate themselves from competitors. The uniqueness of the product is the key in the competition that customers would like to pay a premium price for the products. Time Warner exploits its brand recognition and embraces innovation and creativity to product various different focused programs and movies to distinguish itself from its competitors. The competitive advantage is achieved through differentiation focus for HBO and magazines business because of their narrow market focus. Magazines like Essence and Golf face targeted audience instead of the broad scope audience. Time Warner has its own well developed distribution channel and sales marketing company. Therefore, its differentiation could be effectively supported by the outbound logistics and Sales Marketing sections in the value chain. C. Mintzberg’s family of strategies. Time Warner is involved in both the midstream and downstream business because it develops, produces and distributes feature films, TV programming and magazines. Time Warner distinguishes itself in achieving competitive advantage through differentiation strategy and differentiation focus strategy. Time Warner elaborates its core business by market development strategy and diversification strategy. Time Warner develops its market mainly by geographic expansion and technology expansion. For example, Turner distributed 57 networks of it regional entertainment brands in over 200 countries. Time Inc. made all of its’ U. S. magazines available at tablet editions. The CW broadcast network cooperated with Netflix. Inc. and Hulu to expand its distribution channel. Time Warner extends its core business by the strategies of entry and control and listening. The 50-50 joint venture between Warner Bros. and CBS Corporation created the CW broadcast network. How to cite Time Warner Analysis, Essay examples

Princess Dianas Death free essay sample

Princess of Wales, was not always a princess. She was born Diana Spencer on July 1, 1961 and became Lady Diana Spencer after her father inherited the title of Earl Spencer in 1975. She was born near Sandringham, England. Her father was Edward John Spencer and her mother was Frances Ruth Burke Roche. The two divorced. Diana’s father won custody over her and her siblings. Although she was known for her shy ways, she did show an interest in dancing and music. She moved from Switzerland to London and eventually became a kindergarten teacher at the Young England School. Diana Spencer married the heir to the British throne, Prince Charles, on July 29, 1981. Diana was no stranger to the British Royal family. She played with Prince Andrew and Prince Edward as a child while her family rented an estate owned by Queen Elizabeth II. In 1977 she became reacquainted with Prince Charles, their older brother who was thirteen years older than her. We will write a custom essay sample on Princess Dianas Death or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The two married July 29, 1981 but the two together were an odd couple—garden loving, reserved prince and a woman who was with an interest in pop culture and fashion. They had two sons together Prince William Arthur Philip Louis and Prince Henry Charles Alfred David. The two divorced in 1992 because they became so alienated over the years. Diana devoted herself to charitable use of land mines and a stir was caused due to her romantic interest with Dodi al Fayed, an Egyptian film producer and playboy, who also happened to be the son of Mohamed Fayed. Not too much later, on August 30, 1977. Diana Princess of Wales and Dodi al Fayed were in a car accident leaving them two and the driver to reside dead and the body guard with serious injuries. Paparazzi were blamed for the accident but conspiracies have arisen to either confirm or deny it. Diana, Princess of Wales, and Dodi al Fayed were murdered on the night of August 30, 1977 by Henry Paul, hired by the collaboration of Queen Elizabeth, Prince Philip, and MI6 members due to the fear of her lovers influence on her decision to convert to Islam. â€Å"If you didn’t care what happened to me, and I didn’t care for you, we would zig zag our way through boredom and pain occasionally glancing up through the rain† Pigs on the Wing by Pink Floyd was playing on the radio as Diana, Princess of Wales, and Dodi al Fayed sat in the back seat on the Mercedes S280. They were riding along listening to the successful rock song. They entered a tunnel when *flash* there was a bright light and Skeerd! Boom! The Mercedes hit something. Diana, Princess of Wales was barely alive, the driver was dead, and so was her lover Fayed, the only survivor of the horrid accident was the bodyguard. The paramedics came and found Diana slumped in the back seat with no responses to them but with the blinking of her eyes and immediately put an oxygen mask over her face. She was then put into the back of the ambulance. Diana, Princess of Wales, was pronounced dead before she arrived to the hospital. I believe what happened is the Queen Elizabeth and Prince Charles heard of Diana, Princess of Wales, being pregnant with the child of Dodi al Fayed. They knew that there could not be heir of Egyptian decent. Chris Laffaille, a French investigative journalist, uncovered evidence of the pregnancy from official archives of the Paris hospital where the princess was taken after the crash on the night of August 31. â€Å"Princess Diana was†¦nine to ten weeks pregnant when she died† (Sparks, 2007). They feared that the princess was going to convert to Islam because she was involved with Dodi. The Queen And Prince Charles got together with MI6 members and thought of a plan to assure Princess Diana’s death. There was a cover up of the accidents actual events. The paparazzo was blamed for the crash because a bright light flashed causing the accident. The light was supposed to have come from a camera but camera flashes are not as bright as the light that was described. A white Fiat Uno was used to block the limousines path causing it to collide with the thirteenth pillar. The light may have come from the driver of the Fiat Uno, a security force member. Powerful anti-personnel flash-guns†¦security forces have access to much stronger tools†¦which are capable of blinding a victim for several minutes-easily enough to cause a fatal crash† (Did MI6 Kill The Princess). Of course it is said that a white Fiat Uno was not involved in the crash and therefore did not cause the accident. Gary Hunter, a concerned witness, looked out of his window after hearing skiddi ng and â€Å"he saw a car turning from the tunnel exit and roaring down the street below† (Diana Bodyguard Rees-Jones Transcript Released). There would have been some kind of evidence behind if there was a collision between two cars. Sure enough â€Å"crash investigators had found pieces of the smashed rear light of a Fiat Uno mixed with glass from the headlight of Dianas Mercedes. The limousine would have passed the point where the shards were found several yards before it crashed into a concrete pillar† (Diana Bodyguard Rees-Jones Transcript Released). The driver of the Fiat Uno was a part of the plan to kill Diana, Princess of Wales, and if not then whoever was driving the car would have come forward to try and explain their side of the story. Evidence, cameras, and seatbelts were tampered with. A blood test had been altered revealing, the clearly drunk driver, to be sober. â€Å"It declared that Henri Paul was driving at double the speed limit 60mph and had consumed a very considerable amount of alcohol†¦The driver was twice over the British drink-drive limit and three times over the French one†¦Paul had sunk the equivalent of ten small glasses Ricard, his favorite liquorice-flavoured French aperitif, before taking the wheel† (Reid, 2007). Trevor-Reese Jones, the bodyguard also said that the driver was drunk. All the cameras in the area of the accident and not one got a shot or recording of what occurred. There were 10 cameras along the route from Ritz hotel and more than 11 in the Pont de l’Alma underpass where the crash happened but none of these picked up images of the Mercedes traveling along the road or of the crash. The cameras were turned or shut off to assure that there will be no proof that there was another in the tunnel waiting to cause the accident. There are claims â€Å"that the cameras were deliberately turned off in order to avoid recording anything that could be used as evidence. The report into the accident said that the cameras were all facing buildings and that those inside the underpass were turned off at 11pm† (Was the Princess of Wales Killed, 2007). The cameras would have to be cut off for a while before the Mercedes entered the tunnel so no questions and curiosity would be raised wondering why right when the Mercedes entered did the camera cut off. â€Å"Electricity supplies in the road tunnel were cut off 25 minutes before Dianas Mercedes entered it† (Mathuna, 2000). There was no electronic evidence to hold up the idea that another car was involved in the accident. It was said that Diana who regularly wore her seatbelt, did not on the night of the crash. When one of such high grandeur gets in the car, they simply do not put themselves in more danger by not wearing a seatbelt. Seatbelts save lives. If wearing the seatbelt, she would have survived the crash with injuries and would not have died. The only excuse for the princess to not wear her seatbelt is because it did not work properly. The Daily Express newspaper in Britain published claims that prior to the car crash, the Mercedes had been stolen a few months earlier and the seatbelts had been tampered with. After examining evidence of it was found that â€Å"fastening pins were filed down, making it impossible for the road safety conscious royal to click her belt buckle shut before her fatal journey† (Allen, 2006). There was no way for Diana, Princess of Wales and Dodi al Fayed to escape their forced fate. Diana, Princess of Wales could have survived the injuries that she endured while in the car crash. The crash itself was no guarantee of an instant death so measures had to be taken to assure the princesses death. The ride in the ambulance had some faulty ways meaning that unnecessary stops were made, and necessary stops were not made. A deliberate slow drive was taken, one hospital was passed up, and a stop was made at the Gare d’Austerlitz train station. The journey to take Diana just a couple of miles away took one hour and forty three minutes. â€Å"The first call to the emergency services came at 12:26am and the police arrived at 12:30 am followed by an ambulance with the Doctor Jean-Marc Martino, an intensive care specialist, arrived at 12:40am†¦Diana was removed from the car at 1am and left the crash scene at 1. 41. am. She then arrived at the Pitie-Salpetriere Hospital at 2:06am† (Was the Princess of Wales Killed, 2007). The doctor said sudden movements of the ambulance could worsen the conditions of the princess. The first hospital was passed because it did not have the equipment needed for the princesses’ injuries. The stop at the train station was made because there was a drop in Diana’s blood pressure and it had to be dealt with. Diana’s trip to the hospital was delayed multiple times. â€Å"Those responsible knew that a car crash would not be enough to guarantee her death but by delaying the response it would†. â€Å"The actual journey to take Diana just a couple of miles away took one hour and 43 minutes† (Was the Princess of Wales Killed, 2007). Val de Grace is a military hospital that every injured political figure goes to when in town. It was much closer than the hospital the princess was sent to and has a top team of trauma specialists on duty around the clock. â€Å"The firemen, who were on the scene of the crash, are a part of the army. They notified Val de Grace† (Ricci, 2012) of the princess’s arrival but she never was taken there. She was taken way out of the way and did not receive help in time and died from the delay. There was havoc over Dodi al Fayed influencing Diana to convert to Islam. Dodi al Fayed did not have to persuade Diana, Princess of Wales to convert. She became very involved in campaigning against land mines and had given plenty of interviews attacking the Royal Family for the way that they treated her. â€Å"She was preparing to denounce British complicity in the sale of weapons to countries that do not respect human rights† (Princess Diana was Killed, 2010). Diana was said to have been committing treason for telling the families secrets. The relationship with Fayed that the princess had, only further increased her political savvy. She referred to the British House of Windsor as lizards and reptiles and stated that they were not human. â€Å"Diana grew to believe that the British monarchy, with all its hidden power, were her enemies† (Allen, Diana Was Not the Target, 2001). She saw faults in the British monarchy. Of course there has to be a counterargument in the evidence with the white Fiat Uno, the seatbelt allocations, and the accusations of Diana being pregnant. The exact car from the collision and its owner was said to never have been found after an eight month period. Something was up in the investigation if it took eight months to find the car. Jeffrey Steinberg in a documentary of Diana’s murder, states â€Å"I found it almost impossible to come up with some sort of a benign explanation of how and why this car and the driver and whatever other passengers were in the car could’ve disappeared from the face of the Earth for an eight month period without there being some kind of sinister aspect to that† (Gregory, Dispatches: The Accident). The car that was found belonged to a French photographer that had before taken photos of the princess but his car was eliminated from being the car that caused the crash due to an analysis. Thomas Sancton says in the documentary that the car â€Å"eliminated suspicion on the grounds that the paint, the chemical inspector graphics analysis of the paint proved that it did not correspond to the samples of paint that was founded on the road surface and Mercedes† (Gregory, Dispatches: The Accident). In a report, people who were close to Diana told the stories of how the princess was not a habitual seat belt wearer. Diana had to be otherwise no tampering with the seatbelts would have occurred. It would have been pointless and a waste of time to destroy them knowing that she did not put a seatbelt on anyway. Diana â€Å"was an avid seatbelt wearer†¦yes she would even put her seatbelt on when adorned in an elaborate ballroom gown† (Princess Diana 2007). To get away from the death being planned what was also said was that all the seatbelts were in working order apart from Diana’s which was damaged after the car crash. It can never be proven whether the princess was pregnant or not due to her body being embalmed before post-mortem was carried out and no pregnancy test was taken because there was no reason to one thought. Her body was embalmed by the French and it is said that the purpose of this was to conceal that she was pregnant† stated the coroner, Lord Justice Scott Baker to Haroon Siddique of the newspaper The Guardian. Lord Scott also said â€Å"no pregnancy test had been carried out on Diana at the hospital where she was taken that night because there appeared to be no reason to do so†. The coroner said Diana had been taking the contraceptive pill to ensure that she would not get pregnant. Tests taken after her death â€Å"show she was not pregnant and also testimony of close friends who say she had been on a period and that she did not want to get married at the point in her life† (Was the Princess of Wales Killed, 2007). In this case a pregnancy cannot be proved because of the ways the princess’ body was handled after her death. Diana, Princess of Wales being pregnant would have been the motive for her to be killed so any evidence or proof of this would have been destroyed or discredited. Whenever major life-changing historical event occurs throughout history, conspiracies were seldom far behind. A conspiracy is any combination of men for an evil purpose or an agreement between two or more persons to commit some crime in concert, to commit treason or excite sedition or insurrection against the life of someone. In the absence of a full confession, this can only be decided by a preponderance of evidence, and it would be silly to come to a conclusion on any matter without looking at all the evidence available. This is only common sense, just as it is safe to assume some degree of guilt or complicity on the part of anyone who lies about an event, or tries to hide, plant, or destroy any type of evidence. There is a certain negative undertone to the term conspiracy theory in todays society. It is pointed out that many conspiracy theories contain certain features that undermine their credibility. The term conspiracy theory is used in its neutral sense; using it to mean an alternative explanation for an event, as it is defined in the dictionary. In order to create a complete conspiracy theory, the conspiracy theorist has to create a set of story elements that explain everything that happened in the event. They must then find evidence to support the story elements. A conspiracy theorist must show evidence for an alternative story. In this case, the theorist must demonstrate explicit evidence for a controlled demolition. The word has to be put out about the other possibilities of the event that has occurred. That is when books come along, newspaper articles, blog posts, documentary films and videos, and websites begin to broadcast its view of what happened that is backed up with evidence. Then, as soon as conspiracy theories gain traction, a new phenomenon appears. People who believe the official story want to debunk the theorists. The debunkers have the same evidence-gathering and promotional tools at their disposal, and they put up resistance to conspiracy theories. People are found to help back up each sides statements trying to prove lies as facts. Some realities are proven through conspiracies and in order to make the realities extreme measures are taken. If things really do operate as efficiently as James Bond films lead watchers to believe, then there would be nothing to stop the people at the top from orchestrating the death of Diana, Princess of Wales and making it to appear as an accident. pic] This is the letter Diana wrote to her butler stating her fear of Prince Charles plotting to kill her. [pic] Works Cited Allen, Peter. Diana, Princess of Wales :: View Topic DIANA SEATBELT SABOTAGE PROBE.   Diana, Princess of Wales :: View Topic DIANA SEATBELT SABOTAGE PROBE. Princess-Diana. com PhpBB, 25 Apr. 2006. Web. 08 May 2013. Allen, Rayelan. The Uncensored National Rumor.   DIANA WAS NOT THE TARGET REDMAN. Rumor Mill News, 2001. Web. 16 Apr. 2013. B, B. K. Princess Diana. Rev. of  Princess Dianas Death. Weblog post. Death: The MI6 Connection! Blogger. com, 8 Aug. 2007. Web. 09 May 2013. Diana Bodyguard Rees-Jones Transcript Released. Interview by ABC News. Diana Bodyguard. About. com, n. d. Web. 16 Apr. 2013. Diana Conspiracy: Was the Princess of Wales Killed by the British Royal Family and MI6? Web log post. HubPages. GlamSocial, n. d. Web. 06 Apr. 2013. Diana, Princess of Wales: Did MI6 Kill the Princess?   LondonNet. London Net Ltd, n. d. Web. 06 Apr. 2013. â€Å"Dispatches: The Accident Princess Diana Documentary 1998. † Dir. Martyn Gregory. Perf. Jeffrey Steinberg and Thomas Sancton. YouTube. YouTube, 24 Dec. 2012. Web. 09 May 2013. Mathuna, Sean Mac. The Traffic Camera at the Point DAlma. The Traffic Camera at the Point DAlma. Flame, Apr. 2000. Web. 01 May 2013. Princess Diana Biography.   Bio. com. AE Networks Television, n. d. Web. 16 Apr. 2013. Princess Diana was Killed after Plan to Frighten Her Went Wrong' Service, Mail Foreign. Mail Online. Associated Newspaper Ltd, 12 Mar. 2010. Web. 06 Apr. 2013. Reid, Sue. Diana: The Unseen Evidence Which Has Been Mysteriously Ignored until Now. Mail Online. Associated Newspaper Ltd, 25 Sept. 2007. Web. 29 Apr. 2013. Ricci, Ignacio. Database for UK and Eire Paedophiles/child Abusers. Web log post. Database for UK and Eire Paedophileschild Abusers. Keep Them Safe, n. d. Web. 08 May 2013. Siddique, Haroon. Diana pregnancy Mystery May Never Be Solved.   The Guardian. Guardian News and Media, 03 Oct. 2007. Web. 09 May 2013. Sparks, Ian. Diana Was Pregnant When She Died but Dodi Wa s Not the Father Claims French Journalist.   Mail Online. Cord Blood Banking, 23 Aug. 2007. Web. 28 Apr. 2013. The Murder of Diana, Princess of Wales. Interview by Paul Joseph Watson. The Murder of Diana, Princess of Wales. Propaganda Matrix, 6 May 2004. Web. 06 Apr. 2013. ZWright. Thoughts and Stuff: Who Killed Princess Diana? The Royal Family Did It?   Who Killed Princess Diana? The Royal Family Did It? (2013): n. pag. Thoughts and Stuff: Who Killed Princess Diana? The Royal Family Did It? 3 Feb. 2013.

The Industrial Revolution and the Information Revolution essays

The Industrial Revolution and the Information Revolution essays The Industrial Revolution of the 1800s and the Information Revolution of today have made a great impact on the way people live. Anytime there is a change in society, there is a significant ripple effect. Suddenly, the way of doing something changes not only the present but also the future. There were many improvements to transportation during the Industrial Revolution. First of all, the first gasoline-powered, internal combustion engine was created by German engineer, Nikolaus Otto, and soon after, the automobile. The automobile opened up a new alternative to the horse-pulled carriage. Now people could travel across land at the breath-taking speed of 25 mph! Another improvement to transportation came when the Wright brothers, Orville and Wilbur attempted to make human flight possible. Even though their airplane stayed aloft for only a few seconds, their invention opened up a new horizon. Since the Industrial Revolution, I think transportation has improved drastically. Cars are much more sophisticated. The greatest improvement, in my opinion, on automobile technology is that you can choose from three different transmissions for your car automatic, manual, and SMG. In a manual automobile, you have to use a clutch and manually change gears with a stick shift. In an aut omatic vehicle, there is only a gas and brake pedal and gears change automatically making the car user-friendly. Finally my favorite the sequential manual gearbox (SMG) used by BMW, it gives you the choice to either drive in automatic or in semi-automatic where there is no clutch but you still need to change gears manually. Trains now run on electrical wiring and trains, such as the Shinkansen in Japan, can nearly reach the 200-mph range. People are now able to travel overseas in an airplane in record time compared to a ship or a boat of long ago. Until the Industrial Revolution, the only means of communication was a message by foot or automobile. However, this was all...

Social Media Approval Process How to Build the Best One For You

Social Media Approval Process How to Build the Best One For You Trying to approve the numerous social media posts your try to publish every day is exhausting. The time it takes for your content to get approval all the way up your ends up costing the precious time your team needs. With a social media content approval process, your team will get back that much-needed time and publish content faster and easier. In this blog post youll learn: How to create your social media approval process How to plan out your teams time by tracking how long it takes to complete projects How to save your teams time by shortening your approval processHow to Create the Best Social Media Content Approval ProcessHow To Create Your Own Social Media Approval Process Creating your own social media approval process will take time. Remember before we start, that the social media approval process that we create for this example may look different then the one you create for your team. Thats okay! Lets get started. 1. How Much Time Do Your Higher Ups Need To Approve Content? If you have to send content up to your boss (or another level or two above them) it's going to take a while for that content to make its way up the ladder. Which means you need time. Talk to your boss (or their boss), and help determine how much time it will take them to review a standard social media campaign. For us, a standard social campaign contains: 1 Facebook post 10 Twitter posts 3 Pinterest pins 2 Google+ posts 2 LinkedIn posts Your campaigns could contain more Facebook posts, fewer tweets and more pins. How you build your campaigns will be determine by your audience, and where you want to concentrate your efforts. To keep track of what your standard social media campaign looks like, download our social media approval process workbook, and follow along with this post to fill it out. So if your social media manager takes three days to look over that content, your marketing manager takes 5  days to review that content, and your CMO takes seven  days, you have to send your content to your managers at least 15 days before publish. Time for approval may change if your standard social media campaign changes so don't be afraid to adjust times for different numbers of posts. Recommended Reading: How to Crush Social Media Campaign Planning How Much Time Does Your Social Media Specialist Need To Write All That Post Content? Now that you determined how much time your managers need to approve content, you need to figure out how much time your social media specialist needs to write that content. Again, we're going to use our standard social media campaign post numbers for this example. So you know that for our social media specialist writing social posts takes: 20 minutes per Facebook post 10 minutes per Twitter post 15 minutes per Pinterest post 10 minutes per LinkedIn post 10 minutes per Google+ post So with that information in mind you can continue filling out the workbook. With our social media campaign set you can estimate that it would take your social media specialist about 3 hours to complete the writing for the campaign. A little less than half a day. Recommended Reading: The Best Social Media Copywriting Guide to Be a Social Word Ninja 3. How Long Does It Take Your Media Team To Create Video/Graphics For Your Social Campaigns? As a final step to your planning, you have to figure out how long it takes your media and graphics team to work through and create their content. For some campaigns, this process could take much longer than the writing and approval process combined. Graphics + Design Let's start with your design team. So let's pretend that we need a standard graphic for each one of our example social posts. 1 for Facebook 10 for Twitter 3 for Pinterest 2 for LinkedIn 2 for Google+ That's 18 graphics. Now say those graphics, on average, take about 30 minutes a piece to design and 20 minutes to edit. That's about an hour per graphic. If we went by our example, it would take one graphic designer about 2 and a half days to complete the designs for one social media campaign. So what's the fix? Talk to your designers about the different kinds of graphics that they've created for your social media sites including: Static Images GIFs Infographics Have an estimate created on how much time it will take your designers to complete each image. By recording those estimated times you know: How far in advance you need to talk to your designers What types of graphics you have available for each channel Recommended Reading: How to Make the Best Social Media Images the Easy Way (+84 Free Images) Social Media Video How long your video can be on certain social sites will vary, so make sure you triple check those times before talking to your video team. Facebook Time Length: 45 minutes Twitter Time Length: 2 minutes and 20 seconds Instagram Time Length: 60 seconds Pinterest Time Length: no limit Google+: 15 minutes (but they can be longer since you can connect your Google+ and YouTube accounts) LinkedIn: no limit So if you go back to our example, we would need either: One video that is no longer then 2 minutes and 20 seconds long to fit all the channels Five different videos that can vary in length So how does that look in our workbook? Talk to your video team and layout the different video lengths you would need for each channel and the time they think it would take to film. Now are you ever going to have a 45 minute Facebook, probably not. But once your team knows how long it will take to film a five-minute video for Facebook, they'll know how long it will take to film a five-minute video for Google+. Once your video team can estimate filming time, they can move on to editing. It's important to include both times as it may take your team longer to edit a video then it did to film it. So for this example, we would need to let our video team know about the social media campaign 7 days before it needs to go to the first manager for approval. Recommended Reading: How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Transfer All Your Data Into An Approval Process So now that you have all your teams on a deadline, it's time to transfer all of that into an approval process. Our example would look something like this. Video creation and editing (23 days before publish) Graphics creation and editing (19 days before publish) Write social posts (18 days before publish) Approve content by Social Media Manager (16 days before publish) Approve content by Marketing Manager (13 days before publish) Approve content by CMO (8 days before publish) Publish content (0 days before publish) Looks pretty good huh? But that process means you still need to plan your content at least a month in advance. What if I told you I could make that process faster? How To Shorten Your Approval Process You can cut your approval process time in half. I'm not kidding. Wanna know how? Cut Out The Need For Your Content To Go All The Way Up To Higher Management If you're a CMO reading this, (and even if you're not) you probably know how long it takes to get the social content you need to see approved. It takes even longer if your team is trying to publish a lot of content. Shortening the approval process and cutting out the need for upper management to make smaller decisions not only free's up your time, it free's up your team's. In fact, The Harvard Business Review did a whole article on how a 4-step process can help your senior management team make decisions. But, you may think to yourself, letting my team role with the punches is nerve-wracking. Look at what happened to Sea World, Applebees, and Cracker Barrel. Sea World has a disastrous social media campaign that completely backfired on them. Applebees faced an angry mob and instead of fixing the problem, pour gasoline on to the flames. And then there's Cracker Barrel. They still have yet to respond to the extreme social media backlash they faced when they refused to answer a question posed by the husband of a fired employee. All of these companies bounced back, but the internet never forgets what happens with social media. It becomes vital that your team is vigilant, careful and incredibly observant of trends and what's going out on your social pages. This might make you panic and never want to send another social post without an extreme approval process. You can counter those fears by thoroughly training your team. Show them what you expect your social posts to look like, how to spot and correct errors, and what to do if something does go wrong. By showing your team how to correct the work and make decisions without you, you're empowering them to get more done. If you needed even more reason to remove yourself from the approval process, remember this. As a leader you're not judged by the product your produce but by your team. If you're able to show that your team is not only effective but extremely efficient, what better win for you is there?

King David Essay Example | Topics and Well Written Essays - 3000 words

King David - Essay Example David was a youthful military leader prior to his kingship. His leadership would liberate Israel from the cold hearted culture developed by the first king that Israelites had chosen to lead them in rebellion, because they could not hold and wait for God’s purpose and timing. According to the bible, David was a King that at times experienced failure in his humanity, yet as told he still sought God with his whole heart. However, today there are those that would say that David’s Kingdom and David were indeed Israel’s imagination and a legendary military hero that never existed in the actual sense. Liberal critical consensus about David has long been that he was a legendary figure in the history of Israel. There are scholars that often stress that the stories on King David are mere embellishments of a national hero whose existence is not in history is not certain (Huyck, 1). For example, Kyle McCarter states that: â€Å"The Bible is our only source of information ab out David.   No ancient inscription mentions him.   No archaeological discovery can be securely linked to him. . . .We cannot assume, therefore, that a statement about David in a given part of the Bible derives from an early source.   The David of Chronicles, for example, is the idealized David of the second Commonwealth, not the David of history (Huyck, 1).† Contrary to this statement and many others like it, archeological evidence has tallied with most historical mentioning within the bible and other historical literature and findings to prove that indeed the Kingdom of David and David as king existed at some point in history. This has strengthened the biblical view and story that indeed David was not a mere myth, but true King that existed and left a legendary mark in the history if Israel (Huyck, 1). The first recently highlighted and iconic archeological finding that attested to this occurred seven years after the discovery of the Solomonic gate by the Mazars. In th at instance in 1993, an archaeological team digging in the northern part of Israel discovered a large stone tabled with inscriptions that read: â€Å"House of David â€Å"and â€Å"King of Israel.† This stunning uncovered piece of evidence was dated back to the 9th Century B.C. This is indeed one of the many uncovered evidence that proofs that David’s kingdom not only existed, but his reign started a royal dynasty. The twelve acre triangle city developed by David’s reign lay some 350 feet, south of the today’s walled Jerusalem, beyond and on the eastern ridge known as Ophel. Benjamin Mazar is quoted by the Associated Press, as having said that: â€Å"Now we have more or less the feeling that this is really a gate of Jerusalem from the period of the kings of Judah† (April 21, 1986). This leaves most people wondering as to whether archaeology is indeed coming up to fill the bits and prove the biblical history that recounts the life and leadership o f David. Eilat Mazar indeed attests to this statement by saying that she had learned to pore and relate to biblical text to an extent that she had discovered that indeed it makes descriptions of true historical reality. Eilat states that: â€Å"It is not a simple matter to differentiate the layers of textual sources that have been piled†¦over generations; but it is clear that concealed within the Biblical text are grains of detailed historical truth (Coogan 71).†

Company law Essay Example | Topics and Well Written Essays - 2000 words - 1

Company law - Essay Example The duties as well as the obligations of the directors, workers and the other officers are encompassed in Sec 179 of the Corporations Act 2001 (Australian Company Incorporation Services 2012). The Corporations Act 2001 (CTH) is regarded as the company law that exists in Australia. The responsibilities as well as the duties of the directors are specifically mentioned under the law which needs to be abided by the directors of the companies. The laws that are believed to preside over the duties as well as responsibilities of the directors are considered to source or originate from three different areas. The stated areas have been identified as the statute law that is encompassed by the Corporations Act 2001 (CTH), the law made by the judges or common law and the constitution of a particular company (Australian Company Incorporation Services 2012). ... he common law entail that they need to primarily carry out their activities in relation or compliance with the best possible interests concerning the company. The directors should not indulge themselves in any kind of activities that does not represent a proper or appropriate intention. The behavior of the director needs to be performed with care as well as adequate meticulousness. The directors are stated by the law to act in certain ways with the intention to keep away from any kind of disagreements relating to interests. It is also considered quite imperative for the directors to avoid or not get engaged in an activity that involves taking inappropriate advantage of their respective positions as well as information. Finally, it is expected from them to refrain from entering into any kind of business dealings while they are considered to be insolvent (Australian Company Incorporation Services 2012). Qualifying as a director under the Corporations Act 2001 (CTH) implies that few def inite obligations as well as duties need to mandatorily perform by the directors. The violation of the mentioned obligations under the law would lead to strict legal actions against the directors. The directors are also required to discharge few fiduciary duties that are stated under the mentioned law. These kinds of duties that need to be carried out by the directors of the companies entail the rule out of misusing the position of the directors in order to attain any kind of an advantage with regard to their personal interests or even for some other individual. They need to take enough precaution while performing their activities in order to avoid any damage or loss with respect to the related corporation (Australian Company Incorporation Services 2012). The fiduciary duties prohibit the

Impact of Social Media on Business Marketing

Impact of Social Media on Business Marketing The subject of this report is the impact of social media, cloud computing, and video conferencing technologies on business marketing. The purpose of this report is to provide research for these three technologies and recommend how each one of them can be applied to our firms marketing efforts. Nine out of ten companies indicate that their social media activity has led to increased exposure, and according to research, half of them recognize improved sales (Holmes, 2015). Further, 92% of marketers conclude that the use of social media is critical to their business (Demer, 2015). Per Kevin Akeroyd of Oracle Marketing Cloud, cloud technologies require minimal capital outlay since servers and other hardware do not need to be purchased, updated, or maintained, cloud vendors update their software often, which improves adaptability, and integration with other cloud-based applications is usually streamlined (Springer, 2016). Findings from a 2015 Aberdeen survey confirm the advantages of video conferencing, as technology users were deemed to have 74% more success in engaging current sales prospects and were able to collect more new leads than non-users. The survey also found that those companies who employ video conferencing technologies as part of their overall marketing strategy e njoy 30% greater efficiency (as cited in Chang, 2016). I recommend that our firm establish a presence on multiple social media platforms, including Facebook, Twitter, and LinkedIn. In todays day and age, with the incredible number of consumers using social media, and the time that they dedicate to interacting on the platform, I believe it makes perfect sense for our firm to utilize the marketing capabilities of this medium. Research has shown that most companies already employ social media in their overall business strategies, and those that do, have made gains in exposure, improved sales, and enhanced customer loyalty and conversion rates. These facts dictate that our business use social media as well to remain competitive. I recommend our company use an e-mail marketing application provider. It is my belief that we should approach this technology conservatively, beginning one application, so we do not commit too much of our marketing efforts or capital to marketing cloud applications. The e-mail service will prove beneficial, as it offers us an avenue to directly market to our current customers and leads, drive traffic to our website, and will save the firm in terms of print and mailing costs. The ability to automate this function will save our staff time, and the capacity to directly track the success from our e-mail advertisement will provide our marketers relevant information and help in determining if further marketing cloud application expenditures could be necessary and beneficial. I recommend that our company provide all marketing and sales personnel with video conferencing capabilities, including any necessary hardware and software. With this technology, marketers will be able to facilitate a face-to-face meeting with clients, prospects, each other, and sales staff from any location, and from nearly any internet capable device. This will save the company in the form of travel expenditures, as well reduce the amount of unproductive time spent traveling to meeting locations. More people will be able to be involved in key meetings and productivity of these meetings will improve, as an important aspect of communication, non-verbal cues, will be displayed. It is my belief that this technology is an important offering to our current and prospective clientele in terms of convenience. For instance, a client or prospect will be able to clearly view a product demonstration and ask any necessary follow-up questions from his or her home computer, as opposed to traveling to our office or some other meeting site. This may lead to improved customer relations. Further, as studies indicate, the employment of video conferencing technology in our marketing strategy can increase success in current and new lead engagement. The subject of this report is the impact of social media, cloud computing, and video conferencing technologies on business marketing. The purpose of this report is to provide research for these three technologies and recommend how each one of them can be applied to our firms marketing efforts. Social media utilization has provided increased exposure to firms, which has positively affected marketing efforts and correlated with improved sales. Also, social media marketing has also shown to improve customer conversion rates. Cloud marketing technologies are vast and companies are employing them for cost-effective, customizable advertising. Many providers are offering cloud-based applications to manage each facet of a companys digit marketing efforts. Finally, video conferencing technology is valuable when used as part of the marketing strategy. Research is showing that face-to-face interaction increases marketing productivity, decreases associated travel costs, and helps to more effectively engage customer leads. Social Media Social media platforms such as Facebook, Twitter, and Pinterest are being used by businesses as modern-day tools to network with and target consumers. Per a Pew Internet Project, seventy-five percent of adults in the United States, with access to the internet, are on some form of social media. Additionally, according to the Global Web Index, social media users log in an average of about 12 hours per week (as cited in Holmes, 2015). As detailed by Ryan Holmes (2015), these statistics are driving nine out of ten businesses in the U.S. to engage in social media marketing. Holmes (2015) notes, 90 % of businesses see increased exposure and more than half report improved sales from social media. In 2014, more than nine out of ten marketers said that using social media for marketing was critical in their business and eight out of ten believed their efforts on social media enhanced traffic to their websites. According to DeMer (2015), social media marketing has exhibited the ability to incre ase brand recognition and loyalty, facilitate additional opportunities to attract new customers, and improve customer conversion rates. In fact, according to some studies, social medias conversion rate, is 100% greater than that of traditional marketing (DeMers, 2015). Further, the barrier to entry in social media marketing is insignificant, as it is normally free to create an account, and social media affords marketers the chance to monitor consumer behavior, such as user comments, which may yield very precious feedback about their business. In a controlled, systematic study performed by Kumar, Bezawada, Rishika, Janakiraman, and Kannan (2016), the effect of firm-generated content, that is firm-initiated marketing communication of a select company, was tested in relation to consumer buying behaviors and profitability. In it, two test groups were established. The treatment group, which consisted of individuals who chose to receive the selected firms social media marketing content, and the control group, which consisted of those who chose not to. According to Kumar, et al., prior to the firms social media marketing engagement, both groups participants and their spending and cross-buying habits were statistically similar. Weekly overall spending for both groups was within $0.17 and the number of different products purchased (cross-buying) was within .13. The study concluded that, after the firm had embarked on its social media marketing campaign, overall spending for the treatment group rose to $15.96 per week. This figure was now $1.43 more than the control groups weekly spending. Additionally, the treatment group purchased an average of .59 more products per week than the control group. Last, the study also presented that those customers who partook in the firms social media contributed $1.02 more overall to the companys net profit (Kumar, Bezawada, Rishika, Janakiraman, and Kannan, 2016). There are a few negatives to marketing with social media. One is that users are able to post whatever they want about your business, so marketers can lose control of their messaging very quickly. This can be disastrous if a group of angry, dissatisfied customers begin posting negative reviews about the company. Also, while the cost of entry to social media platforms is insignificant, time does need to be invested to properly nurture the marketing campaign. Depending on resources, this may prove problematic for some firms (The Advantages and Disadvantages,n.d.). Analysis: It is apparent that social media is a powerful, contemporary, multi-faceted tool for our marketing department to employ. Based on the sheer number of individuals utilizing the platform and the time they spend being logged in, social media activity can expand our firms market through improved exposure. Also, as evidenced by the academic studies, social media marketing efforts can increase overall sales, profitability, customer loyalty, and the barriers to entry are insignificant. While there are a few potential pitfalls, it is clear that the advantages of social media marketing outweigh the disadvantages. Cloud Computing Cloud computing is the process of storing and accessing data and programs via the internet. The term cloud, in essence, is another word for internet. Cloud computing takes programs that are run on either a local PC or network server and migrates them to the internet (Griffith, 2016). The term marketing cloud refers to the combination of internet-based, digital marketing tool used to advertise to consumers and collect and manage their data. These tools range from a firms official website and social media pages to powerful, online software suites that, in real-time, track consumer data, such as website traffic, and integrate these analytics with the companys website, social media, and e-mail management. Providers, such as Salesforce and Adobe, offer individual cloud-based applications and program bundles (suites), which can manage each piece of a companys digital media. When employed in unison, these suites provide marketers a place to access integrated customer profiles and present co ordinated messaging across all digital marketing platforms (Kantrowitz, 2014). There are thought to be several key advantages to cloud marketing. First, cloud marketing can be more cost-effective than traditional marketing, as the company message is delivered digitally, rather than by a printed medium, such as a brochure or newspaper ad. This saves money on ad placement, as well as mailing costs. Further, according Kevin Akeroyd of Oracle Marketing Cloud, cloud technologies require minimal capital outlay since servers and other hardware do not need to be purchased, updated, or maintained, cloud vendors update their software often, which improves adaptability, and integration with other cloud-based applications is usually efficient (Springer, 2016). Cloud marketing software is also scalable and customizable, so small businesses, who may not want or be able to afford a full suite of programs like those provided by Salesforce or Oracle, can choose an application that directly fits their needs, such as an e-mail marketing provider, which can automate e-mails to cus tomers and leads and directly track conversion rates (Springer, 2016). Further, cloud marketing applications are convenient for employees who do a lot of traveling, as they can be accessed from nearly any device with internet capability (Kantrowitz, 2014). Still, as some cloud marketing analysts note, there are issues with moving marketing efforts to the cloud. Depending on the amount of existing data that may need to be migrated, the time and monetary costs can be substantial. For instance, some companies have millions of customer records that may need to be moved (Kantrowitz, 2014). Also, the safety of data that is stored in the cloud is a concern, as customer data breaches have become a major issue in the digital age. This could subject sensitive customer data, such as credit card numbers and e-mail addresses, to theft. By some, on-site data storage is thought to be more secure. Also, companies need to have quality customer data and enough content to maximize the usefulness of these platforms. As analysts note, without specific content for the target demographic, the effectiveness of this powerful software diminishes (Springer, 2016). Analysis: Marketing cloud technology offers an innovative set of tools for our marketers to use in expanding and solidifying the customer base. The scalability of cloud-based marketing applications is attractive us as a new business, as use can grow and expand as our company develops. Further, the reduction in physical marketing materials and associated costs and reduced need for large capital expenditures, such as servers, makes the marketing cloud a cost-effective option for our marketing efforts. There are a few legitimate risks that require examination before fully diving into cloud marketing, as data security is of extreme importance. Research of the different application providers and any history of past breaches should be performed. Video Conferencing Video conferencing is a technology that allows two or more individuals the ability to communicate, both visually and audibly, in real-time and from separate locations. The technology ranges from the broadcasting of static images and text between just two locations, to the transmitting of high-quality audio and video between a series of locations. With the greater availability of PCs and mobile devices with built-in cameras, and services which facilitate live video chat, the use of video conferencing has become pervasive in personal and business interactions (Rouse, n.d.). According to May Chang (2016), marketers are leveraging the advantages of video conferencing technologies in many ways. Video conferencing is being used by marketers to reach clientele and team members who are on the other side of the country and possibly world. Some of the premier modes of marketing utilization include live product demonstrations for prospects, web-based educational seminars, and on-demand marketin g presentations. This enhanced form of communication results in boosted productivity and can translate into more success by the sales team. Findings from a 2015 Aberdeen survey confirm some the advantages of video conferencing, as technology users were deemed to have 74% more success in engaging current sales prospects and were able to collect more new leads than non-users. The survey also found that those companies who employ video conferencing technologies as part of their overall marketing strategy enjoy 30% greater efficiency (as cited in Chang, 2016). Further, the face-to-face nature of video conferencing, with introduction of non-verbal cues, provides for richer communication between teams that cannot be in the same physical location. This is key, per Chang, as meetings where marketing strategy is discussed can be very intricate and passionate. This type of productive communication allows marketers to more quickly advance, comprehensibly define, and carry out their strategy (C hang, 2016). Finally, video conferencing technology can save marketers in terms of travel and other associated expenses, as meetings are able to be held from any internet-enabled location. While there are plenty of advantages to video conferencing technology, according to Loveleena Rajeev (2016), there are a few negatives for marketers to consider. One of the main drawbacks is technical difficulties that conference participants may experience. This can be the result of low-internet bandwidth, power outages, or software or hardware failure by any of the parties involved in the communication. Further, while communication is technically face-to-face, the lack of physical, personal interaction may hamper the effectiveness with which marketers can connect with their prospects or team members. As Rajeev notes, A handshake and an eye contact are essential aspects of many business meetings. Finally, depending on the extent of features required or desired by a firm, cost may be prohibitive, especially for small businesses and start-ups. Analysis: Video conferencing technology is a resource that our marketers can utilize on multiple levels. As research indicated, live, face-to-face communication can help our marketers more successfully pursue contacts and leads, as well as develop new prospects without having to travel. This saves our firm in terms of a host of marketing travel expenses. Furthermore, because video conferencing can provide deeper, clearer levels of communication, I believe that the technology can help our firms marketing department to more proficiently and successfully interact with each other, current customers, and leads. This, in turn, can positively affect our productivity and sales. While there are a few noted negatives to the technology, I believe, overall, it can prove as an advantage in our marketing efforts. Recommendation for Social Media: I recommend that our firm establish a presence on multiple social media platforms, including Facebook, Twitter, and LinkedIn. To implement this recommendation, a committee will be formed to better define our overall social media strategy and goals. Once clear goals are in place, the partners will interview current staff to determine if any individual has the knowledge and desire to undertake creating and managing each account or if a consultant may need to be contracted. Finally, an assessment of the firms current technology will be performed to confirm that we have all technical capabilities in place to move forward with the social media plan. Justification: As the number of consumers using social media has soared, and the amount of time that they spend on the platform increased, it has become necessary for businesses to develop a social media presence. As researched, many of the companies that market to consumers through social media recognize an upsurge in exposure, improved sales, and enhanced customer loyalty and conversion rates. Furthermore, the initial cost of social media marketing is minimal, as it is free to create accounts on most platforms. Finally, because we know that much of our competition will be using social media to develop and maintain their market, it is imperative that we do so as well. Recommendation for Cloud Computing: I recommend our company use an e-mail marketing provider. To implement, the partners will contract with an IT specialist to review the various application providers and their costs. The firms marketing department will consolidate all client and lead e-mail addresses on an Excel spreadsheet and present the partners with advertising content conceptualizations. Once a platform has been selected, webinars will be scheduled to train our marketing staff on how to properly set-up and utilize the application. Justification: While there are a myriad of cloud marketing options available to our company, and certainly research to indicate their advantages, at this point we are in the growing stage, and it is my belief that we should operate conservatively, begin with one application, and not commit too much of our marketing efforts or money to the marketing cloud applications. The e-mail service will provide us an avenue to directly market to our current customers and leads, drive traffic to our website, and will save the firm in terms of print and mailing costs. The application can be accessed from any internet-enabled location, which makes for convenient access to our staff. Further, the purchase can serve as a stepping stone to other marketing cloud applications. As our business continues to grow and stabilize, we can analyze the success of the e-mail service provider and determine if more cloud marketing applications might be beneficial to operations. Recommendation for Video Conferencing: I recommend that our company provide all key marketing and sales personnel with video conferencing capabilities, including any necessary hardware and software. To facilitate this process, the partners will determine who, in the marketing and sales departments, it will be critical to supply with access to video conferencing capacities. An IT specialist will be consulted to determine the most cost effective pairing of available hardware and software. Once this has been determined, we will contract to have all components properly installed and tested. Justification: I believe the use of video conferencing technologies will be beneficial to our firm in many ways. First, our marketers will be able to facilitate a face-to-face meeting with clients, prospects, each other, and sales staff from any location, and from nearly any internet capable device. This will save the company in the form of travel expenditures, as well reduce the amount of unproductive time spent traveling to meeting locations. More people will be able to be involved in key meetings and productivity of these meetings will improve, as an important aspect of communication, non-verbal cues, will be displayed. Finally, it is my belief that this technology is an important offering to our current and prospective clientele in terms of convenience. For instance, a client or prospect will be able to clearly view a product demonstration and ask any necessary follow-up questions from his or her home or office computer, as opposed to traveling to our office or some other meeting site. Further, as studies indicate, the employment of video conferencing technology in our marketing strategy can increase success in current and new lead engagement. As evidenced by my research, social media, cloud computing, and video conferencing are all technological tools that can be employed in some form to aid our marketing staff. Social media has proven to be a powerful outlet for company marketing efforts, with many business recognizing an uptick in overall exposure and customer conversion rates. Further, studies suggest those customers engaged in company generated social media content provide increased sales. Cloud computing has also become a popular technology for businesses looking to modernize their marketing function. The use of marketing cloud platforms is pervasive because internet-based promotional efforts are thought to be cost-effective, as physical marketing materials and expensive hardware are not required. The scalability of cloud-based application offerings is also attractive to small businesses, as programs and services can be purchased on an a la carte basis. Last, video conferencing applications have shown to be useful in firm marketing. Marketers have found, and studies have shown, that the face-to-face nature of meetings conducted via video conferencing allow for more productive communication and correlate to an increase in ability to court sales prospects as well as develop new ones. I believe each of my recommendations will benefit the firm and our marketing efforts in meaningful ways. At the very least, the creation of a social media presence will provide exposure to consumers that we may not reach otherwise. Research has shown the ability to leverage that exposure into elevated brand loyalty, new customers and improved sales. No doubt, many of our competitors are already using the platform, and to maintain competition, we should as well. Our firm can benefit from the e-mail service provider, as the costs of physically distributed materials will decrease substantially. More, the ability to automate this function and track its success will provide our marketers relevant information, save our staff time, and help in determining if further marketing cloud applications expenditures may be necessary and beneficial. Finally, video conferencing technology will provide our marketing team with the ability to hold face-to-face meetings with each other, or clientele, from any internet capable PC or mobile device. This will save the firm in travel costs and curb unproductive time spent traveling to and from meetings. The use of video conferencing technology will also provide for more meaningful, constructive communication, which research has shown to translate into greater success in engaging current sales prospects, an increase in the capacity to generate new prospects, and a boost in our internal productivity. References    Chang, M. (2016, May 13). Why Best-in Class Marketing Requires Web/Video Conferencing. Retrieved March 18, 2017, from http://theworkspacetoday.com/2016/05/13/best-in-class-marketing-requires-webvideo-conferencing-to-drive-more-meaningful-results/ DeMers, J. (2015, September 20). The Top 10 Benefits of Social Media Marketing. Retrieved March 08, 2017, from https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#2da0fda91f80 Griffith, E. (2016, May 03). What Is Cloud Computing? Retrieved March 14, 2017, from http://www.pcmag.com/article2/0,2817,2372163,00.asp Holmes, R. (2015). Why Businesses Cant Survive Without Social Media. Fortune.Com, N.PAG Kantrowitz, A. (2014). Pros and Cons of the Marketing Cloud. Advertising Age, 85(12), 30. Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., Kannan, P. (2016). From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing,80(1), 7-25. doi:10.1509/jm.14.0249 Rajeev, L. (2016, August 13). The Various Advantages and Disadvantages of Video Conferencing. Retrieved March 18, 2017, from http://www.buzzle.com/articles/advantages-and-disadvantages-of-video-conferencing.html Rouse, M. (n.d.). What is video conference (video conferencing)? Definition from WhatIs.com. Retrieved March 18, 2017, from http://searchunifiedcommunications.techtarget.com/definition/video-conference Springer, R. R. (2016). Is the Marketing Cloud Right for You?. Econtent, 39(5), 20-24. The Advantages and Disadvantages of Social Media Marketing. (n.d.). Retrieved March 15, 2017, from https://www.webpagefx.com/internet-marketing/social-media-marketing-advantages-and-disadvantages.html