Impact of Social Media on Business Marketing

Impact of Social Media on Business Marketing The subject of this report is the impact of social media, cloud computing, and video conferencing technologies on business marketing. The purpose of this report is to provide research for these three technologies and recommend how each one of them can be applied to our firms marketing efforts. Nine out of ten companies indicate that their social media activity has led to increased exposure, and according to research, half of them recognize improved sales (Holmes, 2015). Further, 92% of marketers conclude that the use of social media is critical to their business (Demer, 2015). Per Kevin Akeroyd of Oracle Marketing Cloud, cloud technologies require minimal capital outlay since servers and other hardware do not need to be purchased, updated, or maintained, cloud vendors update their software often, which improves adaptability, and integration with other cloud-based applications is usually streamlined (Springer, 2016). Findings from a 2015 Aberdeen survey confirm the advantages of video conferencing, as technology users were deemed to have 74% more success in engaging current sales prospects and were able to collect more new leads than non-users. The survey also found that those companies who employ video conferencing technologies as part of their overall marketing strategy e njoy 30% greater efficiency (as cited in Chang, 2016). I recommend that our firm establish a presence on multiple social media platforms, including Facebook, Twitter, and LinkedIn. In todays day and age, with the incredible number of consumers using social media, and the time that they dedicate to interacting on the platform, I believe it makes perfect sense for our firm to utilize the marketing capabilities of this medium. Research has shown that most companies already employ social media in their overall business strategies, and those that do, have made gains in exposure, improved sales, and enhanced customer loyalty and conversion rates. These facts dictate that our business use social media as well to remain competitive. I recommend our company use an e-mail marketing application provider. It is my belief that we should approach this technology conservatively, beginning one application, so we do not commit too much of our marketing efforts or capital to marketing cloud applications. The e-mail service will prove beneficial, as it offers us an avenue to directly market to our current customers and leads, drive traffic to our website, and will save the firm in terms of print and mailing costs. The ability to automate this function will save our staff time, and the capacity to directly track the success from our e-mail advertisement will provide our marketers relevant information and help in determining if further marketing cloud application expenditures could be necessary and beneficial. I recommend that our company provide all marketing and sales personnel with video conferencing capabilities, including any necessary hardware and software. With this technology, marketers will be able to facilitate a face-to-face meeting with clients, prospects, each other, and sales staff from any location, and from nearly any internet capable device. This will save the company in the form of travel expenditures, as well reduce the amount of unproductive time spent traveling to meeting locations. More people will be able to be involved in key meetings and productivity of these meetings will improve, as an important aspect of communication, non-verbal cues, will be displayed. It is my belief that this technology is an important offering to our current and prospective clientele in terms of convenience. For instance, a client or prospect will be able to clearly view a product demonstration and ask any necessary follow-up questions from his or her home computer, as opposed to traveling to our office or some other meeting site. This may lead to improved customer relations. Further, as studies indicate, the employment of video conferencing technology in our marketing strategy can increase success in current and new lead engagement. The subject of this report is the impact of social media, cloud computing, and video conferencing technologies on business marketing. The purpose of this report is to provide research for these three technologies and recommend how each one of them can be applied to our firms marketing efforts. Social media utilization has provided increased exposure to firms, which has positively affected marketing efforts and correlated with improved sales. Also, social media marketing has also shown to improve customer conversion rates. Cloud marketing technologies are vast and companies are employing them for cost-effective, customizable advertising. Many providers are offering cloud-based applications to manage each facet of a companys digit marketing efforts. Finally, video conferencing technology is valuable when used as part of the marketing strategy. Research is showing that face-to-face interaction increases marketing productivity, decreases associated travel costs, and helps to more effectively engage customer leads. Social Media Social media platforms such as Facebook, Twitter, and Pinterest are being used by businesses as modern-day tools to network with and target consumers. Per a Pew Internet Project, seventy-five percent of adults in the United States, with access to the internet, are on some form of social media. Additionally, according to the Global Web Index, social media users log in an average of about 12 hours per week (as cited in Holmes, 2015). As detailed by Ryan Holmes (2015), these statistics are driving nine out of ten businesses in the U.S. to engage in social media marketing. Holmes (2015) notes, 90 % of businesses see increased exposure and more than half report improved sales from social media. In 2014, more than nine out of ten marketers said that using social media for marketing was critical in their business and eight out of ten believed their efforts on social media enhanced traffic to their websites. According to DeMer (2015), social media marketing has exhibited the ability to incre ase brand recognition and loyalty, facilitate additional opportunities to attract new customers, and improve customer conversion rates. In fact, according to some studies, social medias conversion rate, is 100% greater than that of traditional marketing (DeMers, 2015). Further, the barrier to entry in social media marketing is insignificant, as it is normally free to create an account, and social media affords marketers the chance to monitor consumer behavior, such as user comments, which may yield very precious feedback about their business. In a controlled, systematic study performed by Kumar, Bezawada, Rishika, Janakiraman, and Kannan (2016), the effect of firm-generated content, that is firm-initiated marketing communication of a select company, was tested in relation to consumer buying behaviors and profitability. In it, two test groups were established. The treatment group, which consisted of individuals who chose to receive the selected firms social media marketing content, and the control group, which consisted of those who chose not to. According to Kumar, et al., prior to the firms social media marketing engagement, both groups participants and their spending and cross-buying habits were statistically similar. Weekly overall spending for both groups was within $0.17 and the number of different products purchased (cross-buying) was within .13. The study concluded that, after the firm had embarked on its social media marketing campaign, overall spending for the treatment group rose to $15.96 per week. This figure was now $1.43 more than the control groups weekly spending. Additionally, the treatment group purchased an average of .59 more products per week than the control group. Last, the study also presented that those customers who partook in the firms social media contributed $1.02 more overall to the companys net profit (Kumar, Bezawada, Rishika, Janakiraman, and Kannan, 2016). There are a few negatives to marketing with social media. One is that users are able to post whatever they want about your business, so marketers can lose control of their messaging very quickly. This can be disastrous if a group of angry, dissatisfied customers begin posting negative reviews about the company. Also, while the cost of entry to social media platforms is insignificant, time does need to be invested to properly nurture the marketing campaign. Depending on resources, this may prove problematic for some firms (The Advantages and Disadvantages,n.d.). Analysis: It is apparent that social media is a powerful, contemporary, multi-faceted tool for our marketing department to employ. Based on the sheer number of individuals utilizing the platform and the time they spend being logged in, social media activity can expand our firms market through improved exposure. Also, as evidenced by the academic studies, social media marketing efforts can increase overall sales, profitability, customer loyalty, and the barriers to entry are insignificant. While there are a few potential pitfalls, it is clear that the advantages of social media marketing outweigh the disadvantages. Cloud Computing Cloud computing is the process of storing and accessing data and programs via the internet. The term cloud, in essence, is another word for internet. Cloud computing takes programs that are run on either a local PC or network server and migrates them to the internet (Griffith, 2016). The term marketing cloud refers to the combination of internet-based, digital marketing tool used to advertise to consumers and collect and manage their data. These tools range from a firms official website and social media pages to powerful, online software suites that, in real-time, track consumer data, such as website traffic, and integrate these analytics with the companys website, social media, and e-mail management. Providers, such as Salesforce and Adobe, offer individual cloud-based applications and program bundles (suites), which can manage each piece of a companys digital media. When employed in unison, these suites provide marketers a place to access integrated customer profiles and present co ordinated messaging across all digital marketing platforms (Kantrowitz, 2014). There are thought to be several key advantages to cloud marketing. First, cloud marketing can be more cost-effective than traditional marketing, as the company message is delivered digitally, rather than by a printed medium, such as a brochure or newspaper ad. This saves money on ad placement, as well as mailing costs. Further, according Kevin Akeroyd of Oracle Marketing Cloud, cloud technologies require minimal capital outlay since servers and other hardware do not need to be purchased, updated, or maintained, cloud vendors update their software often, which improves adaptability, and integration with other cloud-based applications is usually efficient (Springer, 2016). Cloud marketing software is also scalable and customizable, so small businesses, who may not want or be able to afford a full suite of programs like those provided by Salesforce or Oracle, can choose an application that directly fits their needs, such as an e-mail marketing provider, which can automate e-mails to cus tomers and leads and directly track conversion rates (Springer, 2016). Further, cloud marketing applications are convenient for employees who do a lot of traveling, as they can be accessed from nearly any device with internet capability (Kantrowitz, 2014). Still, as some cloud marketing analysts note, there are issues with moving marketing efforts to the cloud. Depending on the amount of existing data that may need to be migrated, the time and monetary costs can be substantial. For instance, some companies have millions of customer records that may need to be moved (Kantrowitz, 2014). Also, the safety of data that is stored in the cloud is a concern, as customer data breaches have become a major issue in the digital age. This could subject sensitive customer data, such as credit card numbers and e-mail addresses, to theft. By some, on-site data storage is thought to be more secure. Also, companies need to have quality customer data and enough content to maximize the usefulness of these platforms. As analysts note, without specific content for the target demographic, the effectiveness of this powerful software diminishes (Springer, 2016). Analysis: Marketing cloud technology offers an innovative set of tools for our marketers to use in expanding and solidifying the customer base. The scalability of cloud-based marketing applications is attractive us as a new business, as use can grow and expand as our company develops. Further, the reduction in physical marketing materials and associated costs and reduced need for large capital expenditures, such as servers, makes the marketing cloud a cost-effective option for our marketing efforts. There are a few legitimate risks that require examination before fully diving into cloud marketing, as data security is of extreme importance. Research of the different application providers and any history of past breaches should be performed. Video Conferencing Video conferencing is a technology that allows two or more individuals the ability to communicate, both visually and audibly, in real-time and from separate locations. The technology ranges from the broadcasting of static images and text between just two locations, to the transmitting of high-quality audio and video between a series of locations. With the greater availability of PCs and mobile devices with built-in cameras, and services which facilitate live video chat, the use of video conferencing has become pervasive in personal and business interactions (Rouse, n.d.). According to May Chang (2016), marketers are leveraging the advantages of video conferencing technologies in many ways. Video conferencing is being used by marketers to reach clientele and team members who are on the other side of the country and possibly world. Some of the premier modes of marketing utilization include live product demonstrations for prospects, web-based educational seminars, and on-demand marketin g presentations. This enhanced form of communication results in boosted productivity and can translate into more success by the sales team. Findings from a 2015 Aberdeen survey confirm some the advantages of video conferencing, as technology users were deemed to have 74% more success in engaging current sales prospects and were able to collect more new leads than non-users. The survey also found that those companies who employ video conferencing technologies as part of their overall marketing strategy enjoy 30% greater efficiency (as cited in Chang, 2016). Further, the face-to-face nature of video conferencing, with introduction of non-verbal cues, provides for richer communication between teams that cannot be in the same physical location. This is key, per Chang, as meetings where marketing strategy is discussed can be very intricate and passionate. This type of productive communication allows marketers to more quickly advance, comprehensibly define, and carry out their strategy (C hang, 2016). Finally, video conferencing technology can save marketers in terms of travel and other associated expenses, as meetings are able to be held from any internet-enabled location. While there are plenty of advantages to video conferencing technology, according to Loveleena Rajeev (2016), there are a few negatives for marketers to consider. One of the main drawbacks is technical difficulties that conference participants may experience. This can be the result of low-internet bandwidth, power outages, or software or hardware failure by any of the parties involved in the communication. Further, while communication is technically face-to-face, the lack of physical, personal interaction may hamper the effectiveness with which marketers can connect with their prospects or team members. As Rajeev notes, A handshake and an eye contact are essential aspects of many business meetings. Finally, depending on the extent of features required or desired by a firm, cost may be prohibitive, especially for small businesses and start-ups. Analysis: Video conferencing technology is a resource that our marketers can utilize on multiple levels. As research indicated, live, face-to-face communication can help our marketers more successfully pursue contacts and leads, as well as develop new prospects without having to travel. This saves our firm in terms of a host of marketing travel expenses. Furthermore, because video conferencing can provide deeper, clearer levels of communication, I believe that the technology can help our firms marketing department to more proficiently and successfully interact with each other, current customers, and leads. This, in turn, can positively affect our productivity and sales. While there are a few noted negatives to the technology, I believe, overall, it can prove as an advantage in our marketing efforts. Recommendation for Social Media: I recommend that our firm establish a presence on multiple social media platforms, including Facebook, Twitter, and LinkedIn. To implement this recommendation, a committee will be formed to better define our overall social media strategy and goals. Once clear goals are in place, the partners will interview current staff to determine if any individual has the knowledge and desire to undertake creating and managing each account or if a consultant may need to be contracted. Finally, an assessment of the firms current technology will be performed to confirm that we have all technical capabilities in place to move forward with the social media plan. Justification: As the number of consumers using social media has soared, and the amount of time that they spend on the platform increased, it has become necessary for businesses to develop a social media presence. As researched, many of the companies that market to consumers through social media recognize an upsurge in exposure, improved sales, and enhanced customer loyalty and conversion rates. Furthermore, the initial cost of social media marketing is minimal, as it is free to create accounts on most platforms. Finally, because we know that much of our competition will be using social media to develop and maintain their market, it is imperative that we do so as well. Recommendation for Cloud Computing: I recommend our company use an e-mail marketing provider. To implement, the partners will contract with an IT specialist to review the various application providers and their costs. The firms marketing department will consolidate all client and lead e-mail addresses on an Excel spreadsheet and present the partners with advertising content conceptualizations. Once a platform has been selected, webinars will be scheduled to train our marketing staff on how to properly set-up and utilize the application. Justification: While there are a myriad of cloud marketing options available to our company, and certainly research to indicate their advantages, at this point we are in the growing stage, and it is my belief that we should operate conservatively, begin with one application, and not commit too much of our marketing efforts or money to the marketing cloud applications. The e-mail service will provide us an avenue to directly market to our current customers and leads, drive traffic to our website, and will save the firm in terms of print and mailing costs. The application can be accessed from any internet-enabled location, which makes for convenient access to our staff. Further, the purchase can serve as a stepping stone to other marketing cloud applications. As our business continues to grow and stabilize, we can analyze the success of the e-mail service provider and determine if more cloud marketing applications might be beneficial to operations. Recommendation for Video Conferencing: I recommend that our company provide all key marketing and sales personnel with video conferencing capabilities, including any necessary hardware and software. To facilitate this process, the partners will determine who, in the marketing and sales departments, it will be critical to supply with access to video conferencing capacities. An IT specialist will be consulted to determine the most cost effective pairing of available hardware and software. Once this has been determined, we will contract to have all components properly installed and tested. Justification: I believe the use of video conferencing technologies will be beneficial to our firm in many ways. First, our marketers will be able to facilitate a face-to-face meeting with clients, prospects, each other, and sales staff from any location, and from nearly any internet capable device. This will save the company in the form of travel expenditures, as well reduce the amount of unproductive time spent traveling to meeting locations. More people will be able to be involved in key meetings and productivity of these meetings will improve, as an important aspect of communication, non-verbal cues, will be displayed. Finally, it is my belief that this technology is an important offering to our current and prospective clientele in terms of convenience. For instance, a client or prospect will be able to clearly view a product demonstration and ask any necessary follow-up questions from his or her home or office computer, as opposed to traveling to our office or some other meeting site. Further, as studies indicate, the employment of video conferencing technology in our marketing strategy can increase success in current and new lead engagement. As evidenced by my research, social media, cloud computing, and video conferencing are all technological tools that can be employed in some form to aid our marketing staff. Social media has proven to be a powerful outlet for company marketing efforts, with many business recognizing an uptick in overall exposure and customer conversion rates. Further, studies suggest those customers engaged in company generated social media content provide increased sales. Cloud computing has also become a popular technology for businesses looking to modernize their marketing function. The use of marketing cloud platforms is pervasive because internet-based promotional efforts are thought to be cost-effective, as physical marketing materials and expensive hardware are not required. The scalability of cloud-based application offerings is also attractive to small businesses, as programs and services can be purchased on an a la carte basis. Last, video conferencing applications have shown to be useful in firm marketing. Marketers have found, and studies have shown, that the face-to-face nature of meetings conducted via video conferencing allow for more productive communication and correlate to an increase in ability to court sales prospects as well as develop new ones. I believe each of my recommendations will benefit the firm and our marketing efforts in meaningful ways. At the very least, the creation of a social media presence will provide exposure to consumers that we may not reach otherwise. Research has shown the ability to leverage that exposure into elevated brand loyalty, new customers and improved sales. No doubt, many of our competitors are already using the platform, and to maintain competition, we should as well. Our firm can benefit from the e-mail service provider, as the costs of physically distributed materials will decrease substantially. More, the ability to automate this function and track its success will provide our marketers relevant information, save our staff time, and help in determining if further marketing cloud applications expenditures may be necessary and beneficial. Finally, video conferencing technology will provide our marketing team with the ability to hold face-to-face meetings with each other, or clientele, from any internet capable PC or mobile device. This will save the firm in travel costs and curb unproductive time spent traveling to and from meetings. The use of video conferencing technology will also provide for more meaningful, constructive communication, which research has shown to translate into greater success in engaging current sales prospects, an increase in the capacity to generate new prospects, and a boost in our internal productivity. References    Chang, M. (2016, May 13). Why Best-in Class Marketing Requires Web/Video Conferencing. Retrieved March 18, 2017, from http://theworkspacetoday.com/2016/05/13/best-in-class-marketing-requires-webvideo-conferencing-to-drive-more-meaningful-results/ DeMers, J. (2015, September 20). The Top 10 Benefits of Social Media Marketing. Retrieved March 08, 2017, from https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#2da0fda91f80 Griffith, E. (2016, May 03). What Is Cloud Computing? Retrieved March 14, 2017, from http://www.pcmag.com/article2/0,2817,2372163,00.asp Holmes, R. (2015). Why Businesses Cant Survive Without Social Media. Fortune.Com, N.PAG Kantrowitz, A. (2014). Pros and Cons of the Marketing Cloud. Advertising Age, 85(12), 30. Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., Kannan, P. (2016). From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing,80(1), 7-25. doi:10.1509/jm.14.0249 Rajeev, L. (2016, August 13). The Various Advantages and Disadvantages of Video Conferencing. Retrieved March 18, 2017, from http://www.buzzle.com/articles/advantages-and-disadvantages-of-video-conferencing.html Rouse, M. (n.d.). What is video conference (video conferencing)? Definition from WhatIs.com. Retrieved March 18, 2017, from http://searchunifiedcommunications.techtarget.com/definition/video-conference Springer, R. R. (2016). Is the Marketing Cloud Right for You?. Econtent, 39(5), 20-24. The Advantages and Disadvantages of Social Media Marketing. (n.d.). Retrieved March 15, 2017, from https://www.webpagefx.com/internet-marketing/social-media-marketing-advantages-and-disadvantages.html

Communication on the Internet

Communication on the InternetCommunication before the discovery of internet is only imparted through auditory means, body languages and manual writing. The technology of internet however gave people many options on how to communicate faster and easier. The most popular use of the Internet is communication. The creation of every technology is originally for his advantage. However, man as rational and creative beings always seek ways to make something more beneficial to them even if it is immoral.Communication seems to be the foremost target or objective of internet. Human beings can now communicate in a fraction of second with an individual who is sitting in the other part of the world with the help of plenty messenger services. People can now avail the facilities of email, friendster, facebook, myspace, chat and others. Through these social networking sites, it allows anyone to view information about them which includes photos, blogs, favorites, videos etc.It is an excellent way to k eep in touch and maintain relationships with family and friends. It is now becoming easier to widen one’s social network and establish a kind of global friendship where you can share your thoughts and ideas. Moreover, the opportunity of global friendship that the internet creates will give one an opportunity to explore other culture, tradition and social orientation. It widens people understanding about human nature, why and how things happen. Today, groups or communities have sprung up on the internet where people of common interest discuss common issues thus create shared understanding. Many people through blogs and websites share their information about their interests or hobbies. When the information has been read by someone with same hobbies and interest too, it is easy to make friends and contact. Generally, internet is becoming a friendly place that offers cheap and easy alternative to traditional methods of communication.However, internet can be very deceiving too. Pe ople can readily post wrong information about themselves to impress and get attention. There are internet users who used messaging system to create an intimate relationship with someone they don’t know and even see in person. They unconsciously seek belongingness on those people they meet through the internet. As a result, they give too much emotional attachment and trust that may result to higher expectations. In the internet, people can easily exaggerate things about themselves though the power of language.When a particular net communicator ask someone â€Å"what is the color of your hair?†, instead of saying â€Å"black hair† the receiver may say â€Å"jet black hair†. Or when being asked â€Å"what is color of your eyes?†, instead of saying â€Å"brown eyes†, the receiver may say â€Å"deep brown eyes†. The use of impressive and descriptive words has psychological effects on the receiver. He may likely create wrong impressions and expectations that when he finally meets that person, he will easily get discourage. The internet eliminates the physical aspects of relationships which are very significant to establish a connection.Communicating online is becoming a trend and face to face interaction is not already a commonplace. For those people who are less personal and interactive, they tend to use internet to create social connection. These people are most of the time have low self esteem and has lots of social anxieties. When they can’t be seen or identified, they are more willing and comfortable to open up and share true feelings. However, the receiver who doesn’t hear the tone, who doesn’t see the physical language and doesn’t feel the strength and vulnerability of its emotions, may misinterpret the meaning.As a result, the receiver is more likely to pass wrong judgment and the person giving the information is more likely to get hurt. Moreover, communication via internet instead of face to face will lessen one’s opportunity to meet new people and to create true personal friendship outside home. It will also lessen one’s chance to enhance his communication skills and to work out his social anxieties. Moreover, some people are getting addicted on internet communication that makes them set aside their physical interactions on friends and family. Communication online unconsciously encourage online courtship and friendship too which is not always effective. To fully invest emotionally with someone, there must be a constant human contact where you share experiences that will make you effectively learn together.Since you can easily lie on internet communication, the ability to escape identity is more likely to happen. People can easily fulfill their illusions about themselves via the internet. People can easily send wrong information to feel belong which resulted to losing themselves. Moreover, internet communication sometimes discourages conflict re solution. If two communicators are faced with conflicts, they can easily log off or sign off and not to deal with the issue at hand. It is postponing issues that are most of the time unhealthy.Internet is not only used to create intrapersonal relationships where you disclose something personal about yourself. Internet also becomes an effective tool in business communication. Since internet is inexpensive sometimes free, instant and reliable than conventional communication, more and more people are making business online. Some sell and promote products via the internet and some shop at home. Some has given the option to work at home through freelancing.However, one disadvantage of these conveniences provided by the internet is that it might unconsciously discourage people to make human contact. Thus, will make their experience less meaningful. An internet marketer keeps him away from human contact thus a greater possibility to feel lonely and isolated. Everybody needs to meet people and socialize. Your personal experience with them will create more rapport. You will also learn from them and get to know yourself more as well. The feedback you acquire from them is more genuine than those web savvies. Moreover, conducting online transactions will create inability of both consumers and businesses to evaluate the credibility and legitimacy of the transaction.Internet on business saves time and money. Internet through chat and electronic mails made it possible for the employees to be able to communicate with the clients and management. These apparently cut down expenses since employees or companies don’t have to spend in traveling to attend business meetings. It will also increase the productivity of the employees since the easy and instant communication via the internet will give them more time to finish more activities.However, the experience to go to places and see it yourself will be lessening. To physically and visually experience something has a greater impact and has a greater meaning. But there are also people who used internet for their own advantage through using online communication in acquiring knowledge from different kinds of people. They treat online communication as a great opportunity to gather information in an interactive manner – that includes exchanging information through personal email messages and support groups.Since communication via the internet widens one’s social network, it is inevitable sometimes that people acquire some inappropriate culture from other countries. They might be easily influenced by friends abroad who enjoy such culture. They might apply it even though it is apparently inappropriate to adapt in his own society.Communication can be very effective on the internet. However, on the internet you can not completely assume that the information is private. There are people or predators who can you’re your trust but eventually put you on dangerous situations for their own advanta ge. But on the other side, â€Å"internet makes it easier for governmental and private sector entities to obtain information about consumers and possibly use that information to the consumer’s detrimental†.

The Definition Of Preventive Detention Essay - 1634 Words

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Preventive detention differs from imprisonment on conviction or during investigation of the crime of an accused, which permits separate classification of the detenu under preventive detention. It is to prevent breach of law while imprisonment on conviction during investigation is subsequent to the commission of the crime. The object of preventive detention is not to punish, but to intercept, to prevent the detenu from doing something prejudicial to the state or to prevent an individual from achieving the particular object. The satisfaction of the concerned authority is a subjective satisfaction in such a matter. 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Afro American Music And Its Influences On America

Afro-American music has a rich history in the United States and is vital when considering American music in general. There is a disagreement among scholars whether Afro-American music and its distinctive styles have positively affected race relations in the United States. Its history is so large that there is no doubt that there were, and continue to be, both negative and positive effects among the population. It is important to examine the entirety of black music in the U.S. from its African roots and subsequent slave music, to blues, ragtime, jazz, RB, soul, and finally modern hip hop when examining its influences on society. It is no doubt the most significant and influential musical tradition for American music at large and had a large influence across the world. If one is to discuss the origins of Afro-American music and its influences on American music and society, the issue of slavery and slave culture must first be considered. First generation slaves arrived in America coming from a diverse set of African backgrounds. Many did not speak the same languages or have similar cultures. This fact, in addition to European cultures, resulted in a mix of the different African and European traditions that synthesized into a new identity. This process is formerly known as â€Å"creolization† (Starr and Waterman, 26). These creolized cultures varied widely and produced different musical styles. Religious styles, stringed instruments like the banjo, and field hollers differedShow MoreRelated Dominicans And Afro-americans Essay944 Words   |  4 Pages In America today, there is a large and diverse African-American population. Within this population, there are several ethnic groups. The other ethnic group similar to Afro-Americans is Dominicans. Not only are they both minorities, but they also look similar as well. Both Dominicans and Afro-Americans are originally from Africa, but their slave masters separated them into two different cultures. African-America ns was African slaves of Americans, and Dominicans were African slaves of the SpanishRead MoreResearch: How did Cuba and Brazil Affect Popular Music, Culture and Dance in the 1940’s and 50’s?1305 Words   |  6 PagesBrazil affect popular music, culture and dance in the 1940’s and 50’s? A. Plan For Investigation How did Cuba and Brazil affect popular music, culture and dance in the 1940’s and 50’s? In this investigation I am going to establish what affects Cuba and Brazil had on popular music and dance. The first thing I’m going to do is discover how the music from Cuba and Brazil spread to America, the center of music. While doing my research I will be looking at what types of music were popular in CubaRead MoreThe Musical Genre Of Afrobeat1525 Words   |  7 Pagesin the late 1960’s during the Civil Rights Movement in America. Fela Kuti a Nigerian, was able to create a genre that has change the way we view music today. Afrobeat is made up of two different words, â€Å"Afro† and â€Å"Beat†. â€Å"Afro† correlates with â€Å"African organized sound while beat is a rhythmic counting pattern in relation to such music† (Oikelome, 2013). Therefore, the meaning of Afrobeat is the unique African rhythmic patterns of such music. The coming of this genre is very interesting since theRead MoreGeorge Reid Andrews Afro Latin America1584 Words   |  7 PagesGEORGE REID ANDREWS: AFRO-LATIN AMERICA In this paper, I would arguer that the history of USA is intertwined with the issue of Blacks – their enslavement and freedom but it has not as yet been focused that this subject has far greater impact in Central and Latin America, thus the greater impact of blacks in Central and Latin America would be the main theme or argument of this paper. This book, Afro-Latin America by George Reid, is the first attempt to focus on this side of the African DiasporaRead MoreAnimal Description836 Words   |  4 Pages Description: Large mammal native to South and Central America and is classified with sloths. Marsh Deer Description: Largest deer species in South America and is found in tropical and subtropical areas. Pampas Deer Description: A deer that lives at low elevations and live in areas with high grass. Wikipedia Capybara Description: The largest rodent in the world with it’s closest relative being the guinea pig. Read MoreEssay on Ragtime and Blues Influence on Jazz1377 Words   |  6 PagesParents of Jazz Jazz is a music genre that has complex characteristics and history of development and thus many musicians and scholars face troubles in defining what jazz is. In general, jazz is believed to have born in New Orleans. Jazz developed for the pleasure of the social dancers. According to the â€Å"Understanding Jazz: What Is Jazz?† of John F. Kennedy center for the Performing Arts, Jazz was created mainly by Afro-Americans, and had elements of European and Afro-American culture. Also, it emphasizesRead MoreAmerica in the 1920s762 Words   |  4 PagesWhich were the more typical of 1920s of America: Prohibition and intolerance or the Jazz Age and increasing social freedom? The 1920’s were seen as a prosperous time for America, judging by the increasing economic strength, the development of new industries and new methods of production and, by the time of rebellion and liberation that came with it. The 1920’s are often reffered to as the ‘Roaring Twenties’ or the Jazz Age, a period of great fun and enjoyment. However, not everyone agreed withRead MoreCulture, Nation And Social Cohesions : A Scrutiny Of Revolutionary Cuba1655 Words   |  7 Pagessee where Cuba got some of its influences from and what they originally kept from those influential countries. Kronenberg then discusses about the entry of new cultures and the colonial cultural situation in Cuba. It continues to talk about all the different cultures and countries that influenced the Cuban culture. The article describes the contribution of Fernando Ortiz, a Cuban researcher and early advocate for Afro-Cuban culture. It discusses Ortiz’s view on Afro-Cuban culture and the historyRead MoreCuban National Culture : Cubas Original People1719 Words   |  7 Pagesits influences from and what they originally kept from those influential countries. The article â€Å"Culture, nation and social cohesion: a scrutiny of revolutionary Cuba† (2008), Kronenberg then discusses the entry of new cultures and the colonial cultural situation in Cuba. It counties to talk about all the different cultures and countries that influenced the Cuban culture. The article then goes on to talk about the contribution of Fernando Ortiz, a Cuban researcher and early advocate for Afro-CubanRead More Puerto Rican Music as Representation of Their History and Culture1423 Words   |  6 PagesPuerto Rican Music as Representation of Their History and Culture Puerto Rican music is an evolving art form that expresses Puerto Rican culture and identity. The development of Puerto Rican music is also a reflection of their history, both being complicated by several layers. Social, political, and economic conditions are all related to the musical expressions of Puerto Ricans (Glasser, 8). Puerto Rican migration to the United States and the culture clash experienced by migrants is another