Impact of Social Media on Business Marketing

Impact of Social Media on Business Marketing The subject of this report is the impact of social media, cloud computing, and video conferencing technologies on business marketing. The purpose of this report is to provide research for these three technologies and recommend how each one of them can be applied to our firms marketing efforts. Nine out of ten companies indicate that their social media activity has led to increased exposure, and according to research, half of them recognize improved sales (Holmes, 2015). Further, 92% of marketers conclude that the use of social media is critical to their business (Demer, 2015). Per Kevin Akeroyd of Oracle Marketing Cloud, cloud technologies require minimal capital outlay since servers and other hardware do not need to be purchased, updated, or maintained, cloud vendors update their software often, which improves adaptability, and integration with other cloud-based applications is usually streamlined (Springer, 2016). Findings from a 2015 Aberdeen survey confirm the advantages of video conferencing, as technology users were deemed to have 74% more success in engaging current sales prospects and were able to collect more new leads than non-users. The survey also found that those companies who employ video conferencing technologies as part of their overall marketing strategy e njoy 30% greater efficiency (as cited in Chang, 2016). I recommend that our firm establish a presence on multiple social media platforms, including Facebook, Twitter, and LinkedIn. In todays day and age, with the incredible number of consumers using social media, and the time that they dedicate to interacting on the platform, I believe it makes perfect sense for our firm to utilize the marketing capabilities of this medium. Research has shown that most companies already employ social media in their overall business strategies, and those that do, have made gains in exposure, improved sales, and enhanced customer loyalty and conversion rates. These facts dictate that our business use social media as well to remain competitive. I recommend our company use an e-mail marketing application provider. It is my belief that we should approach this technology conservatively, beginning one application, so we do not commit too much of our marketing efforts or capital to marketing cloud applications. The e-mail service will prove beneficial, as it offers us an avenue to directly market to our current customers and leads, drive traffic to our website, and will save the firm in terms of print and mailing costs. The ability to automate this function will save our staff time, and the capacity to directly track the success from our e-mail advertisement will provide our marketers relevant information and help in determining if further marketing cloud application expenditures could be necessary and beneficial. I recommend that our company provide all marketing and sales personnel with video conferencing capabilities, including any necessary hardware and software. With this technology, marketers will be able to facilitate a face-to-face meeting with clients, prospects, each other, and sales staff from any location, and from nearly any internet capable device. This will save the company in the form of travel expenditures, as well reduce the amount of unproductive time spent traveling to meeting locations. More people will be able to be involved in key meetings and productivity of these meetings will improve, as an important aspect of communication, non-verbal cues, will be displayed. It is my belief that this technology is an important offering to our current and prospective clientele in terms of convenience. For instance, a client or prospect will be able to clearly view a product demonstration and ask any necessary follow-up questions from his or her home computer, as opposed to traveling to our office or some other meeting site. This may lead to improved customer relations. Further, as studies indicate, the employment of video conferencing technology in our marketing strategy can increase success in current and new lead engagement. The subject of this report is the impact of social media, cloud computing, and video conferencing technologies on business marketing. The purpose of this report is to provide research for these three technologies and recommend how each one of them can be applied to our firms marketing efforts. Social media utilization has provided increased exposure to firms, which has positively affected marketing efforts and correlated with improved sales. Also, social media marketing has also shown to improve customer conversion rates. Cloud marketing technologies are vast and companies are employing them for cost-effective, customizable advertising. Many providers are offering cloud-based applications to manage each facet of a companys digit marketing efforts. Finally, video conferencing technology is valuable when used as part of the marketing strategy. Research is showing that face-to-face interaction increases marketing productivity, decreases associated travel costs, and helps to more effectively engage customer leads. Social Media Social media platforms such as Facebook, Twitter, and Pinterest are being used by businesses as modern-day tools to network with and target consumers. Per a Pew Internet Project, seventy-five percent of adults in the United States, with access to the internet, are on some form of social media. Additionally, according to the Global Web Index, social media users log in an average of about 12 hours per week (as cited in Holmes, 2015). As detailed by Ryan Holmes (2015), these statistics are driving nine out of ten businesses in the U.S. to engage in social media marketing. Holmes (2015) notes, 90 % of businesses see increased exposure and more than half report improved sales from social media. In 2014, more than nine out of ten marketers said that using social media for marketing was critical in their business and eight out of ten believed their efforts on social media enhanced traffic to their websites. According to DeMer (2015), social media marketing has exhibited the ability to incre ase brand recognition and loyalty, facilitate additional opportunities to attract new customers, and improve customer conversion rates. In fact, according to some studies, social medias conversion rate, is 100% greater than that of traditional marketing (DeMers, 2015). Further, the barrier to entry in social media marketing is insignificant, as it is normally free to create an account, and social media affords marketers the chance to monitor consumer behavior, such as user comments, which may yield very precious feedback about their business. In a controlled, systematic study performed by Kumar, Bezawada, Rishika, Janakiraman, and Kannan (2016), the effect of firm-generated content, that is firm-initiated marketing communication of a select company, was tested in relation to consumer buying behaviors and profitability. In it, two test groups were established. The treatment group, which consisted of individuals who chose to receive the selected firms social media marketing content, and the control group, which consisted of those who chose not to. According to Kumar, et al., prior to the firms social media marketing engagement, both groups participants and their spending and cross-buying habits were statistically similar. Weekly overall spending for both groups was within $0.17 and the number of different products purchased (cross-buying) was within .13. The study concluded that, after the firm had embarked on its social media marketing campaign, overall spending for the treatment group rose to $15.96 per week. This figure was now $1.43 more than the control groups weekly spending. Additionally, the treatment group purchased an average of .59 more products per week than the control group. Last, the study also presented that those customers who partook in the firms social media contributed $1.02 more overall to the companys net profit (Kumar, Bezawada, Rishika, Janakiraman, and Kannan, 2016). There are a few negatives to marketing with social media. One is that users are able to post whatever they want about your business, so marketers can lose control of their messaging very quickly. This can be disastrous if a group of angry, dissatisfied customers begin posting negative reviews about the company. Also, while the cost of entry to social media platforms is insignificant, time does need to be invested to properly nurture the marketing campaign. Depending on resources, this may prove problematic for some firms (The Advantages and Disadvantages,n.d.). Analysis: It is apparent that social media is a powerful, contemporary, multi-faceted tool for our marketing department to employ. Based on the sheer number of individuals utilizing the platform and the time they spend being logged in, social media activity can expand our firms market through improved exposure. Also, as evidenced by the academic studies, social media marketing efforts can increase overall sales, profitability, customer loyalty, and the barriers to entry are insignificant. While there are a few potential pitfalls, it is clear that the advantages of social media marketing outweigh the disadvantages. Cloud Computing Cloud computing is the process of storing and accessing data and programs via the internet. The term cloud, in essence, is another word for internet. Cloud computing takes programs that are run on either a local PC or network server and migrates them to the internet (Griffith, 2016). The term marketing cloud refers to the combination of internet-based, digital marketing tool used to advertise to consumers and collect and manage their data. These tools range from a firms official website and social media pages to powerful, online software suites that, in real-time, track consumer data, such as website traffic, and integrate these analytics with the companys website, social media, and e-mail management. Providers, such as Salesforce and Adobe, offer individual cloud-based applications and program bundles (suites), which can manage each piece of a companys digital media. When employed in unison, these suites provide marketers a place to access integrated customer profiles and present co ordinated messaging across all digital marketing platforms (Kantrowitz, 2014). There are thought to be several key advantages to cloud marketing. First, cloud marketing can be more cost-effective than traditional marketing, as the company message is delivered digitally, rather than by a printed medium, such as a brochure or newspaper ad. This saves money on ad placement, as well as mailing costs. Further, according Kevin Akeroyd of Oracle Marketing Cloud, cloud technologies require minimal capital outlay since servers and other hardware do not need to be purchased, updated, or maintained, cloud vendors update their software often, which improves adaptability, and integration with other cloud-based applications is usually efficient (Springer, 2016). Cloud marketing software is also scalable and customizable, so small businesses, who may not want or be able to afford a full suite of programs like those provided by Salesforce or Oracle, can choose an application that directly fits their needs, such as an e-mail marketing provider, which can automate e-mails to cus tomers and leads and directly track conversion rates (Springer, 2016). Further, cloud marketing applications are convenient for employees who do a lot of traveling, as they can be accessed from nearly any device with internet capability (Kantrowitz, 2014). Still, as some cloud marketing analysts note, there are issues with moving marketing efforts to the cloud. Depending on the amount of existing data that may need to be migrated, the time and monetary costs can be substantial. For instance, some companies have millions of customer records that may need to be moved (Kantrowitz, 2014). Also, the safety of data that is stored in the cloud is a concern, as customer data breaches have become a major issue in the digital age. This could subject sensitive customer data, such as credit card numbers and e-mail addresses, to theft. By some, on-site data storage is thought to be more secure. Also, companies need to have quality customer data and enough content to maximize the usefulness of these platforms. As analysts note, without specific content for the target demographic, the effectiveness of this powerful software diminishes (Springer, 2016). Analysis: Marketing cloud technology offers an innovative set of tools for our marketers to use in expanding and solidifying the customer base. The scalability of cloud-based marketing applications is attractive us as a new business, as use can grow and expand as our company develops. Further, the reduction in physical marketing materials and associated costs and reduced need for large capital expenditures, such as servers, makes the marketing cloud a cost-effective option for our marketing efforts. There are a few legitimate risks that require examination before fully diving into cloud marketing, as data security is of extreme importance. Research of the different application providers and any history of past breaches should be performed. Video Conferencing Video conferencing is a technology that allows two or more individuals the ability to communicate, both visually and audibly, in real-time and from separate locations. The technology ranges from the broadcasting of static images and text between just two locations, to the transmitting of high-quality audio and video between a series of locations. With the greater availability of PCs and mobile devices with built-in cameras, and services which facilitate live video chat, the use of video conferencing has become pervasive in personal and business interactions (Rouse, n.d.). According to May Chang (2016), marketers are leveraging the advantages of video conferencing technologies in many ways. Video conferencing is being used by marketers to reach clientele and team members who are on the other side of the country and possibly world. Some of the premier modes of marketing utilization include live product demonstrations for prospects, web-based educational seminars, and on-demand marketin g presentations. This enhanced form of communication results in boosted productivity and can translate into more success by the sales team. Findings from a 2015 Aberdeen survey confirm some the advantages of video conferencing, as technology users were deemed to have 74% more success in engaging current sales prospects and were able to collect more new leads than non-users. The survey also found that those companies who employ video conferencing technologies as part of their overall marketing strategy enjoy 30% greater efficiency (as cited in Chang, 2016). Further, the face-to-face nature of video conferencing, with introduction of non-verbal cues, provides for richer communication between teams that cannot be in the same physical location. This is key, per Chang, as meetings where marketing strategy is discussed can be very intricate and passionate. This type of productive communication allows marketers to more quickly advance, comprehensibly define, and carry out their strategy (C hang, 2016). Finally, video conferencing technology can save marketers in terms of travel and other associated expenses, as meetings are able to be held from any internet-enabled location. While there are plenty of advantages to video conferencing technology, according to Loveleena Rajeev (2016), there are a few negatives for marketers to consider. One of the main drawbacks is technical difficulties that conference participants may experience. This can be the result of low-internet bandwidth, power outages, or software or hardware failure by any of the parties involved in the communication. Further, while communication is technically face-to-face, the lack of physical, personal interaction may hamper the effectiveness with which marketers can connect with their prospects or team members. As Rajeev notes, A handshake and an eye contact are essential aspects of many business meetings. Finally, depending on the extent of features required or desired by a firm, cost may be prohibitive, especially for small businesses and start-ups. Analysis: Video conferencing technology is a resource that our marketers can utilize on multiple levels. As research indicated, live, face-to-face communication can help our marketers more successfully pursue contacts and leads, as well as develop new prospects without having to travel. This saves our firm in terms of a host of marketing travel expenses. Furthermore, because video conferencing can provide deeper, clearer levels of communication, I believe that the technology can help our firms marketing department to more proficiently and successfully interact with each other, current customers, and leads. This, in turn, can positively affect our productivity and sales. While there are a few noted negatives to the technology, I believe, overall, it can prove as an advantage in our marketing efforts. Recommendation for Social Media: I recommend that our firm establish a presence on multiple social media platforms, including Facebook, Twitter, and LinkedIn. To implement this recommendation, a committee will be formed to better define our overall social media strategy and goals. Once clear goals are in place, the partners will interview current staff to determine if any individual has the knowledge and desire to undertake creating and managing each account or if a consultant may need to be contracted. Finally, an assessment of the firms current technology will be performed to confirm that we have all technical capabilities in place to move forward with the social media plan. Justification: As the number of consumers using social media has soared, and the amount of time that they spend on the platform increased, it has become necessary for businesses to develop a social media presence. As researched, many of the companies that market to consumers through social media recognize an upsurge in exposure, improved sales, and enhanced customer loyalty and conversion rates. Furthermore, the initial cost of social media marketing is minimal, as it is free to create accounts on most platforms. Finally, because we know that much of our competition will be using social media to develop and maintain their market, it is imperative that we do so as well. Recommendation for Cloud Computing: I recommend our company use an e-mail marketing provider. To implement, the partners will contract with an IT specialist to review the various application providers and their costs. The firms marketing department will consolidate all client and lead e-mail addresses on an Excel spreadsheet and present the partners with advertising content conceptualizations. Once a platform has been selected, webinars will be scheduled to train our marketing staff on how to properly set-up and utilize the application. Justification: While there are a myriad of cloud marketing options available to our company, and certainly research to indicate their advantages, at this point we are in the growing stage, and it is my belief that we should operate conservatively, begin with one application, and not commit too much of our marketing efforts or money to the marketing cloud applications. The e-mail service will provide us an avenue to directly market to our current customers and leads, drive traffic to our website, and will save the firm in terms of print and mailing costs. The application can be accessed from any internet-enabled location, which makes for convenient access to our staff. Further, the purchase can serve as a stepping stone to other marketing cloud applications. As our business continues to grow and stabilize, we can analyze the success of the e-mail service provider and determine if more cloud marketing applications might be beneficial to operations. Recommendation for Video Conferencing: I recommend that our company provide all key marketing and sales personnel with video conferencing capabilities, including any necessary hardware and software. To facilitate this process, the partners will determine who, in the marketing and sales departments, it will be critical to supply with access to video conferencing capacities. An IT specialist will be consulted to determine the most cost effective pairing of available hardware and software. Once this has been determined, we will contract to have all components properly installed and tested. Justification: I believe the use of video conferencing technologies will be beneficial to our firm in many ways. First, our marketers will be able to facilitate a face-to-face meeting with clients, prospects, each other, and sales staff from any location, and from nearly any internet capable device. This will save the company in the form of travel expenditures, as well reduce the amount of unproductive time spent traveling to meeting locations. More people will be able to be involved in key meetings and productivity of these meetings will improve, as an important aspect of communication, non-verbal cues, will be displayed. Finally, it is my belief that this technology is an important offering to our current and prospective clientele in terms of convenience. For instance, a client or prospect will be able to clearly view a product demonstration and ask any necessary follow-up questions from his or her home or office computer, as opposed to traveling to our office or some other meeting site. Further, as studies indicate, the employment of video conferencing technology in our marketing strategy can increase success in current and new lead engagement. As evidenced by my research, social media, cloud computing, and video conferencing are all technological tools that can be employed in some form to aid our marketing staff. Social media has proven to be a powerful outlet for company marketing efforts, with many business recognizing an uptick in overall exposure and customer conversion rates. Further, studies suggest those customers engaged in company generated social media content provide increased sales. Cloud computing has also become a popular technology for businesses looking to modernize their marketing function. The use of marketing cloud platforms is pervasive because internet-based promotional efforts are thought to be cost-effective, as physical marketing materials and expensive hardware are not required. The scalability of cloud-based application offerings is also attractive to small businesses, as programs and services can be purchased on an a la carte basis. Last, video conferencing applications have shown to be useful in firm marketing. Marketers have found, and studies have shown, that the face-to-face nature of meetings conducted via video conferencing allow for more productive communication and correlate to an increase in ability to court sales prospects as well as develop new ones. I believe each of my recommendations will benefit the firm and our marketing efforts in meaningful ways. At the very least, the creation of a social media presence will provide exposure to consumers that we may not reach otherwise. Research has shown the ability to leverage that exposure into elevated brand loyalty, new customers and improved sales. No doubt, many of our competitors are already using the platform, and to maintain competition, we should as well. Our firm can benefit from the e-mail service provider, as the costs of physically distributed materials will decrease substantially. More, the ability to automate this function and track its success will provide our marketers relevant information, save our staff time, and help in determining if further marketing cloud applications expenditures may be necessary and beneficial. Finally, video conferencing technology will provide our marketing team with the ability to hold face-to-face meetings with each other, or clientele, from any internet capable PC or mobile device. This will save the firm in travel costs and curb unproductive time spent traveling to and from meetings. The use of video conferencing technology will also provide for more meaningful, constructive communication, which research has shown to translate into greater success in engaging current sales prospects, an increase in the capacity to generate new prospects, and a boost in our internal productivity. References    Chang, M. (2016, May 13). Why Best-in Class Marketing Requires Web/Video Conferencing. Retrieved March 18, 2017, from http://theworkspacetoday.com/2016/05/13/best-in-class-marketing-requires-webvideo-conferencing-to-drive-more-meaningful-results/ DeMers, J. (2015, September 20). The Top 10 Benefits of Social Media Marketing. Retrieved March 08, 2017, from https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#2da0fda91f80 Griffith, E. (2016, May 03). What Is Cloud Computing? Retrieved March 14, 2017, from http://www.pcmag.com/article2/0,2817,2372163,00.asp Holmes, R. (2015). Why Businesses Cant Survive Without Social Media. Fortune.Com, N.PAG Kantrowitz, A. (2014). Pros and Cons of the Marketing Cloud. Advertising Age, 85(12), 30. Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., Kannan, P. (2016). From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing,80(1), 7-25. doi:10.1509/jm.14.0249 Rajeev, L. (2016, August 13). The Various Advantages and Disadvantages of Video Conferencing. Retrieved March 18, 2017, from http://www.buzzle.com/articles/advantages-and-disadvantages-of-video-conferencing.html Rouse, M. (n.d.). What is video conference (video conferencing)? Definition from WhatIs.com. Retrieved March 18, 2017, from http://searchunifiedcommunications.techtarget.com/definition/video-conference Springer, R. R. (2016). Is the Marketing Cloud Right for You?. Econtent, 39(5), 20-24. The Advantages and Disadvantages of Social Media Marketing. (n.d.). Retrieved March 15, 2017, from https://www.webpagefx.com/internet-marketing/social-media-marketing-advantages-and-disadvantages.html

Communication on the Internet

Communication on the InternetCommunication before the discovery of internet is only imparted through auditory means, body languages and manual writing. The technology of internet however gave people many options on how to communicate faster and easier. The most popular use of the Internet is communication. The creation of every technology is originally for his advantage. However, man as rational and creative beings always seek ways to make something more beneficial to them even if it is immoral.Communication seems to be the foremost target or objective of internet. Human beings can now communicate in a fraction of second with an individual who is sitting in the other part of the world with the help of plenty messenger services. People can now avail the facilities of email, friendster, facebook, myspace, chat and others. Through these social networking sites, it allows anyone to view information about them which includes photos, blogs, favorites, videos etc.It is an excellent way to k eep in touch and maintain relationships with family and friends. It is now becoming easier to widen one’s social network and establish a kind of global friendship where you can share your thoughts and ideas. Moreover, the opportunity of global friendship that the internet creates will give one an opportunity to explore other culture, tradition and social orientation. It widens people understanding about human nature, why and how things happen. Today, groups or communities have sprung up on the internet where people of common interest discuss common issues thus create shared understanding. Many people through blogs and websites share their information about their interests or hobbies. When the information has been read by someone with same hobbies and interest too, it is easy to make friends and contact. Generally, internet is becoming a friendly place that offers cheap and easy alternative to traditional methods of communication.However, internet can be very deceiving too. Pe ople can readily post wrong information about themselves to impress and get attention. There are internet users who used messaging system to create an intimate relationship with someone they don’t know and even see in person. They unconsciously seek belongingness on those people they meet through the internet. As a result, they give too much emotional attachment and trust that may result to higher expectations. In the internet, people can easily exaggerate things about themselves though the power of language.When a particular net communicator ask someone â€Å"what is the color of your hair?†, instead of saying â€Å"black hair† the receiver may say â€Å"jet black hair†. Or when being asked â€Å"what is color of your eyes?†, instead of saying â€Å"brown eyes†, the receiver may say â€Å"deep brown eyes†. The use of impressive and descriptive words has psychological effects on the receiver. He may likely create wrong impressions and expectations that when he finally meets that person, he will easily get discourage. The internet eliminates the physical aspects of relationships which are very significant to establish a connection.Communicating online is becoming a trend and face to face interaction is not already a commonplace. For those people who are less personal and interactive, they tend to use internet to create social connection. These people are most of the time have low self esteem and has lots of social anxieties. When they can’t be seen or identified, they are more willing and comfortable to open up and share true feelings. However, the receiver who doesn’t hear the tone, who doesn’t see the physical language and doesn’t feel the strength and vulnerability of its emotions, may misinterpret the meaning.As a result, the receiver is more likely to pass wrong judgment and the person giving the information is more likely to get hurt. Moreover, communication via internet instead of face to face will lessen one’s opportunity to meet new people and to create true personal friendship outside home. It will also lessen one’s chance to enhance his communication skills and to work out his social anxieties. Moreover, some people are getting addicted on internet communication that makes them set aside their physical interactions on friends and family. Communication online unconsciously encourage online courtship and friendship too which is not always effective. To fully invest emotionally with someone, there must be a constant human contact where you share experiences that will make you effectively learn together.Since you can easily lie on internet communication, the ability to escape identity is more likely to happen. People can easily fulfill their illusions about themselves via the internet. People can easily send wrong information to feel belong which resulted to losing themselves. Moreover, internet communication sometimes discourages conflict re solution. If two communicators are faced with conflicts, they can easily log off or sign off and not to deal with the issue at hand. It is postponing issues that are most of the time unhealthy.Internet is not only used to create intrapersonal relationships where you disclose something personal about yourself. Internet also becomes an effective tool in business communication. Since internet is inexpensive sometimes free, instant and reliable than conventional communication, more and more people are making business online. Some sell and promote products via the internet and some shop at home. Some has given the option to work at home through freelancing.However, one disadvantage of these conveniences provided by the internet is that it might unconsciously discourage people to make human contact. Thus, will make their experience less meaningful. An internet marketer keeps him away from human contact thus a greater possibility to feel lonely and isolated. Everybody needs to meet people and socialize. Your personal experience with them will create more rapport. You will also learn from them and get to know yourself more as well. The feedback you acquire from them is more genuine than those web savvies. Moreover, conducting online transactions will create inability of both consumers and businesses to evaluate the credibility and legitimacy of the transaction.Internet on business saves time and money. Internet through chat and electronic mails made it possible for the employees to be able to communicate with the clients and management. These apparently cut down expenses since employees or companies don’t have to spend in traveling to attend business meetings. It will also increase the productivity of the employees since the easy and instant communication via the internet will give them more time to finish more activities.However, the experience to go to places and see it yourself will be lessening. To physically and visually experience something has a greater impact and has a greater meaning. But there are also people who used internet for their own advantage through using online communication in acquiring knowledge from different kinds of people. They treat online communication as a great opportunity to gather information in an interactive manner – that includes exchanging information through personal email messages and support groups.Since communication via the internet widens one’s social network, it is inevitable sometimes that people acquire some inappropriate culture from other countries. They might be easily influenced by friends abroad who enjoy such culture. They might apply it even though it is apparently inappropriate to adapt in his own society.Communication can be very effective on the internet. However, on the internet you can not completely assume that the information is private. There are people or predators who can you’re your trust but eventually put you on dangerous situations for their own advanta ge. But on the other side, â€Å"internet makes it easier for governmental and private sector entities to obtain information about consumers and possibly use that information to the consumer’s detrimental†.

The Definition Of Preventive Detention Essay - 1634 Words

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Preventive detention differs from imprisonment on conviction or during investigation of the crime of an accused, which permits separate classification of the detenu under preventive detention. It is to prevent breach of law while imprisonment on conviction during investigation is subsequent to the commission of the crime. The object of preventive detention is not to punish, but to intercept, to prevent the detenu from doing something prejudicial to the state or to prevent an individual from achieving the particular object. The satisfaction of the concerned authority is a subjective satisfaction in such a matter. 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Afro American Music And Its Influences On America

Afro-American music has a rich history in the United States and is vital when considering American music in general. There is a disagreement among scholars whether Afro-American music and its distinctive styles have positively affected race relations in the United States. Its history is so large that there is no doubt that there were, and continue to be, both negative and positive effects among the population. It is important to examine the entirety of black music in the U.S. from its African roots and subsequent slave music, to blues, ragtime, jazz, RB, soul, and finally modern hip hop when examining its influences on society. It is no doubt the most significant and influential musical tradition for American music at large and had a large influence across the world. If one is to discuss the origins of Afro-American music and its influences on American music and society, the issue of slavery and slave culture must first be considered. First generation slaves arrived in America coming from a diverse set of African backgrounds. Many did not speak the same languages or have similar cultures. This fact, in addition to European cultures, resulted in a mix of the different African and European traditions that synthesized into a new identity. This process is formerly known as â€Å"creolization† (Starr and Waterman, 26). These creolized cultures varied widely and produced different musical styles. Religious styles, stringed instruments like the banjo, and field hollers differedShow MoreRelated Dominicans And Afro-americans Essay944 Words   |  4 Pages In America today, there is a large and diverse African-American population. Within this population, there are several ethnic groups. The other ethnic group similar to Afro-Americans is Dominicans. Not only are they both minorities, but they also look similar as well. Both Dominicans and Afro-Americans are originally from Africa, but their slave masters separated them into two different cultures. African-America ns was African slaves of Americans, and Dominicans were African slaves of the SpanishRead MoreResearch: How did Cuba and Brazil Affect Popular Music, Culture and Dance in the 1940’s and 50’s?1305 Words   |  6 PagesBrazil affect popular music, culture and dance in the 1940’s and 50’s? A. Plan For Investigation How did Cuba and Brazil affect popular music, culture and dance in the 1940’s and 50’s? In this investigation I am going to establish what affects Cuba and Brazil had on popular music and dance. The first thing I’m going to do is discover how the music from Cuba and Brazil spread to America, the center of music. While doing my research I will be looking at what types of music were popular in CubaRead MoreThe Musical Genre Of Afrobeat1525 Words   |  7 Pagesin the late 1960’s during the Civil Rights Movement in America. Fela Kuti a Nigerian, was able to create a genre that has change the way we view music today. Afrobeat is made up of two different words, â€Å"Afro† and â€Å"Beat†. â€Å"Afro† correlates with â€Å"African organized sound while beat is a rhythmic counting pattern in relation to such music† (Oikelome, 2013). Therefore, the meaning of Afrobeat is the unique African rhythmic patterns of such music. The coming of this genre is very interesting since theRead MoreGeorge Reid Andrews Afro Latin America1584 Words   |  7 PagesGEORGE REID ANDREWS: AFRO-LATIN AMERICA In this paper, I would arguer that the history of USA is intertwined with the issue of Blacks – their enslavement and freedom but it has not as yet been focused that this subject has far greater impact in Central and Latin America, thus the greater impact of blacks in Central and Latin America would be the main theme or argument of this paper. This book, Afro-Latin America by George Reid, is the first attempt to focus on this side of the African DiasporaRead MoreAnimal Description836 Words   |  4 Pages Description: Large mammal native to South and Central America and is classified with sloths. Marsh Deer Description: Largest deer species in South America and is found in tropical and subtropical areas. Pampas Deer Description: A deer that lives at low elevations and live in areas with high grass. Wikipedia Capybara Description: The largest rodent in the world with it’s closest relative being the guinea pig. Read MoreEssay on Ragtime and Blues Influence on Jazz1377 Words   |  6 PagesParents of Jazz Jazz is a music genre that has complex characteristics and history of development and thus many musicians and scholars face troubles in defining what jazz is. In general, jazz is believed to have born in New Orleans. Jazz developed for the pleasure of the social dancers. According to the â€Å"Understanding Jazz: What Is Jazz?† of John F. Kennedy center for the Performing Arts, Jazz was created mainly by Afro-Americans, and had elements of European and Afro-American culture. Also, it emphasizesRead MoreAmerica in the 1920s762 Words   |  4 PagesWhich were the more typical of 1920s of America: Prohibition and intolerance or the Jazz Age and increasing social freedom? The 1920’s were seen as a prosperous time for America, judging by the increasing economic strength, the development of new industries and new methods of production and, by the time of rebellion and liberation that came with it. The 1920’s are often reffered to as the ‘Roaring Twenties’ or the Jazz Age, a period of great fun and enjoyment. However, not everyone agreed withRead MoreCulture, Nation And Social Cohesions : A Scrutiny Of Revolutionary Cuba1655 Words   |  7 Pagessee where Cuba got some of its influences from and what they originally kept from those influential countries. Kronenberg then discusses about the entry of new cultures and the colonial cultural situation in Cuba. It continues to talk about all the different cultures and countries that influenced the Cuban culture. The article describes the contribution of Fernando Ortiz, a Cuban researcher and early advocate for Afro-Cuban culture. It discusses Ortiz’s view on Afro-Cuban culture and the historyRead MoreCuban National Culture : Cubas Original People1719 Words   |  7 Pagesits influences from and what they originally kept from those influential countries. The article â€Å"Culture, nation and social cohesion: a scrutiny of revolutionary Cuba† (2008), Kronenberg then discusses the entry of new cultures and the colonial cultural situation in Cuba. It counties to talk about all the different cultures and countries that influenced the Cuban culture. The article then goes on to talk about the contribution of Fernando Ortiz, a Cuban researcher and early advocate for Afro-CubanRead More Puerto Rican Music as Representation of Their History and Culture1423 Words   |  6 PagesPuerto Rican Music as Representation of Their History and Culture Puerto Rican music is an evolving art form that expresses Puerto Rican culture and identity. The development of Puerto Rican music is also a reflection of their history, both being complicated by several layers. Social, political, and economic conditions are all related to the musical expressions of Puerto Ricans (Glasser, 8). Puerto Rican migration to the United States and the culture clash experienced by migrants is another

Medical Uses of Marijuana - 1428 Words

Marijuana is the name for several breeds of the Cannibus sativa l. plants. This plant most commonly seen on the evening news, the drug is Delta-9-tetrahydocannabinol (THC) and I refer to the plant as Mary Jane. Typically Mary Jane is extremely short, produces very poor fibers, and has high THC concentration in its buds. Hemp plants, Mary Janes brothers, are distinguished by towering over thirteen feet high, poor production of THC, and exceptionally strong fibers. Hemp is a largely ignored plant because of the bad rap that its sister gets as a vice, generated by energy, legal and illegal drug, and paper industries; all of these industries are threatened by the industrialization of marijuana. I ask you to now read on to what I have to say†¦show more content†¦Needless to say, if people accept nothing but the best, they wont be looking through the nylon rack. You probably wouldnt think of it, but marijuana can improve ones general health. Meat is fatty and ha proven to be a rather hazardous source of amino acids; Not is plant protein sufficient, it is often superior to animal protein (Akers ...Get Enough Proteins? Hempseed and hempseed oil is so nutritious, in fact, that Australia survived two prolonged famines by eating hemp seeds for nutrition and its leaves for roughage (Herer 53). The benefits of low-meat diets fly off the charts, weve only begun to realize the potential of living without meat. The contrasts between high-meat diets and low-meat diets can be easily studied in two Native American ethnic groups: Inuit and Yucatan tribes. The Inuit, whom have a high meat diet, has a life expectancy as low as thirty years whereas the Yucatan tribes, which eat almost no meat, have a life expectancy as high as one hundred years. That is a seventy-year difference (Lagerquist, McGregor)! Cannibus hempseed is so beneficial to the body that bioc hemists from UCLA have proclaimed loudly that it supports the immune system and guards against viral and other insults to the immune system. Not only that, but hempseed oil is loaded with the cholesterol that clears arteries (Herer 52). Plants can be grown faster to feed a larger number of people when compared against raisingShow MoreRelatedMedical Use of Marijuana875 Words   |  4 Pageslegalization of marijuana for medical use, eight out of ten states caused a decreased in teenage cannabis use. Currently in the nation there are several states that allow the use of marijuana for medical purposes. Government officials have different belief on medical marijuana. According to Judge Young, â€Å"Marijuana has been accepted as capable of relieving the distress of great numbers of very ill people† (â€Å"Top Ten†). The governmental figure sees potential with the use of medical cannabis. AccordingRead MoreThe Medical Use Of Marijuana3612 Words   |  15 Pages Legislative Policy Brief Regarding the Medical Use of Cannabis HB 153: â€Å"Medical Cannabis† Valerie Moore The Ohio State University College of Nursing N7500 Autumn, 2014 â€Æ' Legislative Policy Brief: Ohio HB 153 General Information The use of Cannabis (Marijuana) for medical treatment is gaining momentum across the United States. Currently twenty three states and the District of Columbia have passed bills legalizing medical marijuana for treatment of cancer, AIDS, PTSD, neuromuscular diseaseRead MoreEssay Marijuana for Medical Use1547 Words   |  7 PagesMarijuana for Medical Use For many years the United States government has prohibited some drugs, such as marijuana, from being sold in the marketplace. Yet, even with prohibition, marijuana use has only decreased minimally. Because of its illegality, only the bad aspects of marijuana use have been made known. However, there are many positive aspects of marijuana legalization, including its application concerning medical cures. As of today, in most of the states, marijuana is classifiedRead MoreIncreasing Use of Medical Marijuana1600 Words   |  6 PagesIncreasing Use of Medical Marijuana Problem/Solution In this paper I am writing about the increasing use of medical marijuana. And with the states legalizing this drug for medical purposes it is a wonder why people don’t care to realize that it is still very illegal under federal law for any use. The research is based on the states of Washington and Rhode Island petitioning the federal government on reclassifying marijuana as a drug that is accepted with medical uses, saying they want to regulateRead MoreLegalization Of Marijuana For Medical Use1537 Words   |  7 PagesLegalizing Medical Marijuana Elizabeth Vogt ENC 1101 Professor Ruppert Keiser University October 23, 2014 Abstract Many people have different opinions on the delicate topic of the legalization of marijuana for medical use. Although it could help those who suffer from chemotherapy-induced nausea and vomiting (CINV), cachexia, spasticity, pain and rheumatoid arthritis, it also has a lot of negative side effects that many doctors and physicians are trying to inform the public. Some of these negativeRead MoreUse Of Marijuana For Medical Usage914 Words   |  4 Pagesact, now it is known as Utilitarianism (Johnson 157). If I had to make the decision on if I should vote for the use of marijuana for medical usage such as helping cancer and glaucoma while using utilitarianism I would need to use the four steps. The first step to prepare my decision would be to identify the action under consideration, which would be to vote to legally allow the marijuana for cancer and glaucoma patients (Johnson 157). The second step is to acknowledge all who are affected by thisRead MoreThe Use of Marijuana for Medical Purposes2173 Words   |  9 PagesThe use of medical marijuana (slang: Acapulco gold, ace, bhang, cannabis, hash, dope, ganja, grass, weed, hashish oil, hemp, home-grown, honey oil, indica, Jamaican roach, sativa, sinse, sinsemilla, tea, weed oil) has a been a major topic of debate for countless years. People all around the United States have seen propaganda of some sort regarding the legalization of marijuana. For example, with the ongoing discussion of legalization throughout the states, it’s abruptly mentioned in the news, everydayRead MoreEssay on Legalization of Marijuana for Medical Use608 Words   |  3 Pages For the past decade or so, there has been a war on legalization of medical marijuana that states that patients would have to be either prescribed by their doctor, or have permission from their doctor to grow marijuana and smoke it for MEDICINAL PURPOSES. In todays world, some parents are even giving their young kids medicinal marijuana to cure there sickness. Such as Kaitlyn Pogson who is a 13 month child who suffers from epilepsy. Barry Pogson (father) decided they were going to move to ColoradoRead MoreLegalization Of Medical And Recreational Use Of Marijuana1385 Words   |  6 PagesThe legalization of marijuana has been a very controversial topic that has everyone asking each other, is it really worth it? 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Vdot Paper Free Essays

Running head: VIRGINIA DEPARTMENT OF TRANSPORTATION CASE STUDY Virginia Department of Transportation Case Study A high-performance business or body, time after time, attains excellence whilst fashioning a first-rate work atmosphere (Schermerhorn, 2010). The Virginia Department of Transportation (VDOT) was once considered a premier transportation department, but over the years their reputation had become damaged due to budget overruns and a public perception that VDOT could not do its job. When Mark Warner was elected governor of Virginia in 2001, he wanted a new commissioner for VDOT that had private sector experience to turn VDOT around. We will write a custom essay sample on Vdot Paper or any similar topic only for you Order Now His search led him to appoint Philip Shucet, a transportation engineer with both public and private sector experience. This paper will discuss some of the management theories that could have been applied to problems at VDOT, as well as how management has reacted to challenges. Next, an environmental analysis will be conducted and short, mid, and long-term goals will be discussed. Finally, Shucet’s motivation to take the job and the motivational problems at VDOT will be addressed. Management Theories McGregor’s Theory X â€Å"assumes that people dislike work, lack ambition, are irresponsible and resistant to change, and prefer to be led† (Oke, 2011, pg. 26). Theory Y â€Å"assumes that people are willing to work, accept responsibility, and are capable of self-direction and creativity† (Oke, 2011, pg. 26). When Shucet arrived at VDOT, Theory X was much more in place, as is often the case in large bureaucracies. There was little teamwork or communication between departments and no one really knew the status of any of the projects (Clawson Yemen, 2011). If Shucet implemented Theory Y much of this would change as employees took responsibility for their projects and became motivated to succeed. Frederick Taylor’s scientific management theory would also help to improve performance at VDOT. Taylor’s theory stresses finding the right workers for the job and training them correctly (Oke, 2011). Downsizing led to massive retirements of highly skilled workers during the 1990’s. This pushed under or unqualified people into positions they were not ready for (Clawson Yemen, 2005). An evaluation of the staff and their qualifications for their current positions could result in a restructuring that would better match skills with job requirements. Implementation of Henri Fayol’s administrative principles would have had a significant impact on VDOT. Fayol spells out five duties of management; foresight, organization, command, coordination, and control (Oke, 2011). While there were deficiencies in all of these categories, two in particular were weak, coordination and control. Coordination is defined as actions that â€Å"fit diverse efforts together and ensure that information is shared and problems solved† (Oke, 2011, p. 22). As discussed earlier, information sharing was a significant weakness at VDOT. Control is actions that â€Å"make sure things happen according to plan and to take necessary corrective action† (Oke, 2011, p. 22). Since no one knew the status of the projects, management could not take corrective actions in a timely manner. Six Challengers The six challenges in today’s workforce are ethics, globalization, technology, knowledge, diversity, and change (Oke, 2011). Ethical issues were a significant problem at VDOT. The commissioner of VDOT was a political appointee and this sometimes led to under-qualified individuals or people with their own agendas being placed in charge of a multi-billion dollar organization (Trying to Keep Virginia Moving, 2005). The appointment of Shucet corrected this, as he did not have political aspirations and was concerned only about getting VDOT functioning correctly for the long-term. Globalization was not much of a factor at VDOT since they are a governmental entity that does not compete on the open market and their business is entirely located in Virginia. Shucet noticed quickly that there were technologies available to the employees that were not being utilized efficiently or effectively. This increased workloads and reduced the communication. VDOT had lost a significant portion of their most knowledgeable workers to early retirements and resources needed to be devoted to improving the knowledge and skills of the current workforce. Diversity is a challenge in all organizations, but was not specifically addressed in this case study. The final challenge is change, which is often difficult for large, bureaucratic organizations like VDOT. There was much that needed to change, from the organizational structure, to communications, to major procedures such as budgeting and tracking of projects. Private businesses are forced to change to keep pace with competition. However, until Shucet arrived, VDOT did not have the necessary motivators to implement the necessary changes. Environmental Analysis The specific and general environment conditions played a pivotal role in the effectiveness and trustworthiness of the VDOT organization before Shucet was hired. The organization was barraged with scrutiny from both ends of the hierarchical spectrum. The politicians in Virginia created an impression that VDOT was both poorly managing and severely under-funding their proposed projects. Virginia citizens were also criticizing VDOT wondering and if their tax dollars were being spent properly (Darden, 2005). VDOT is a government organization that must face the pressures of scrutiny from many groups and should have had answers to provide the stakeholders. The taxpayers had a right to know why projects were being under-funded, why approximately 15% of VDOT’s projects were going unfinished and what they were going to do about fixing it. Unfortunately, VDOT did not have the answers (Darden, 2005). Economic conditions were negatively impacting VDOT. They did not have the current or projected revenue to complete the projects within the six-year plan. Their estimates were based on expected population growth in Virginia as well as expected growth in tax revenue that the population increase would generate. When the projections fell short it resulted in VDOT’s projects not being fully funded. The political conditions created a sense of tension among VDOT and the many political bodies that had influence over it. In addition, local politicians were publicly criticizing their own transportation department, demeaning the organization in the eyes of its most critical stakeholder, the taxpayers of Virginia. Goals Based on the environmental analysis, one short-term goal for VDOT would be to decrease the political impact on the organization. Governor Warner accomplished this goal by appointing Shucet and then leaving him alone. In an interview, Shucet said that in the three years since becoming commissioner, the governor had called him â€Å"about six times† (Bacon, 2004, n. p. ). This allowed VDOT to plan for the long-term and not just to meet a political agenda. Another short-term goal would be to make VDOT more transparent to the public. Shucet did this by creating a website showing the status and cost of all of the VDOT’s projects (Bacon, 2004). A mid to long-term goal would be increasing the completion rate of VDOT’s projects. In Shucet’s second year, VDOT’s completion rate increased to 39% and was expected to meet its projection of 60% in year three. The long-term goal was to reach a completion rate of 80% (Bacon, 2004). Both of these goals should decrease the taxpayers’ displeasure with VDOT. VDOT was experiencing significant revenue shortfalls. Rather than just raising taxes to increase revenue, a final long-term goal would be to change the focus of transportation planning in Virginia away from just building new roads to finding new, more economical solutions to the state’s transportation problems (Bacon, 2004). This goal will help to ensure the taxpayers are getting the most value for their tax dollar. Shucet’s Motivation There are a number of theories that could apply to the motivating factor that led to Shucet taking on the VDOT commissioner position. However, Maslow’s Hierarchy of Needs provides an excellent one. Shucet had met all of his lower order needs and was looking to fulfill his need for self-actualization through creative and challenging work, by having decision making authority, and by being autonomous (Oke, 2011). VDOT was a complex problem. This was an opportunity for Shucet to fix the third largest transportation department and regain their status as one of the best departments of transportation in the country. The commissioner of VDOT is a high-ranking state position and Governor Warner allowed him the autonomy he needed to freely make decisions to improve the department. Motivational Theories Motivational theory is composed of four sections; content, process, reinforcement, and job enrichment. Herzberg’s two-factor theory is a content theory that states that by increasing satisfier factors, a manager can increase job satisfaction. Prior to Shucet’s arrival, individuals were not accountable for their projects. By making individuals more accountable and acknowledging accomplishments, Shucet could motivate his employees to perform better. Expectancy theory, a process theory, links achievement and reward to performance. Because of the lack of accountability under prior commissioners, there was not a link between performance and achievement, and most likely no rewards system. People are motivated to work harder if they know it will make a difference and that there is a reward for them. By implementing a rewards system, VDOT could motivate their employees to accomplish the mission of the organization. Positive reinforcement â€Å"strengthens or increases the frequency of desirable behavior by making a pleasant consequence contingent on its occurrence† (Oke, 2011, p. 93). With all of the public scrutiny of VDOT, morale was very low. By identifying the things the groups were doing well and by providing praise and other rewards as new goals were accomplished, Shucet could turn the attitudes of the employees around. Job enrichment increases job scope and job depth (Oke, 2011). Since one of the goals of VDOT was to hold individuals more accountable for their projects, enriching their jobs would allow them the flexibility and authority to truly take ownership of their jobs. When employees feel they have a stake in the outcome of a project they are more motivated to do well. Discussion Even when an organization is as dysfunctional as VDOT was, there are numerous tools available to managers to improve their organizations. Everything from the structure of the organization as a whole to the definition of each individual’s job contributes to the success or failure of an organization. The ability to implement the correct tool for the situation at the correct time is what sets great managers apart from the rest. References Bacon, J. A. (2004). The Shucet Shakeup. Retrieved October 5, 2011 from http://www. baconsrebellion. com/Issues04/09-07/Bacon. htm Clawson, J. G. Yemen, G. (2005). Virginia Department of Transportation: Trying to Keep Virginia Moving. Charlottesville, VA: Darden Business Publishing. Retrieved October 12, 2011, from http://it. darden. virginia. edu/VDOT/studentWeb/ content/index. htm? speed=128 Oke, R. (2011). Management and organizational behavior. Hoboken, NJ: Wiley Custom Learning Solutions. Custom text ISBN 13: 9780470942710 Schermerhorn, J. R. (2010). Management. (10th ed). Hoboken, NJ: John Wiley Sons, Inc. Trying To Keep Virgina Moving. (2005). Retrieved October 14, 2011, from http://it. darden. virginia. edu/VDOT/studentWeb/content/index. htm? speed=128 How to cite Vdot Paper, Papers

Adventures Of Huck Finn Banning From School Essay Example For Students

Adventures Of Huck Finn Banning From School Essay Specifically, it addresses the following question: Columnist James J. Kilpatrick wrote that Huck Finn is a fun book for white boys to read For black children, I have come to realize, it is a brutal slap in the face. He condemns the book because of its use of the word nigger. Many school districts have banned this book for the same reason. What are your views on this subject? Since the Civil War, racism has been a very delicate issue with the American public. Whereas some people have tried to transgress this issue, pretending that race no longer plays a significant role in our country, other people still believe that there are serious racial dilemmas in the United States. I am one these people. However, unlike some, I do not believe this problem can be solved by avoiding or sugarcoating the issue of race, as James L. Kilpatrick and several schools appear to be doing. In the novel Adventures of Huckleberry Finn Mark Twain presents an adventure story filled with deeper meanings and controversial topics, two in particular being slavery and racism. Despite the usage of the word nigger and the stereotypical portrayal of African Americans, I do not think schools have any justification in banning this book from reading lists. Mark Twain wrote Huck Finn during the Reconstruction period in the south, at a time when most Americans wanted to forget all about the institution of slavery and its consequences. However, Twain set the time period of this novel prior to the Civil War when slavery was at its peak. Thus, the racist views he included in the book mirrored the attitudes of most southerners during this time. Those that say that Huck Finn is inappropriate to be read in schools are in effect saying that a portion of United States history should not be taught in the classroom. Although slavery was one of the most horrific periods in our countries history, to make sure nothing of its caliber ever occurs again, we must make sure every high school student is aware of the ramifications of such practices. By banning an important work in U.S. history, these schools are ignoring the racial sentiments of this time period simply because the language in Huck Finn may not be appropriate. In addition, reading this novel hopefully invokes in people a sense of shame for the mistakes of our ancestors. Though the novels language may offend some, it is Africans Americans and Caucasians alike who are offended. Nobody likes to look at the word nigger nor hear it used, however, we must accept that this word was at one time considered appropriate language. Reading the novel, I was repulsed by this word and my stomach churned as I read about the ignorance and hate stored within the hearts of characters. However, I enjoyed reading this novel and gained a new  perspective of life prior to the Civil War. I think that when schools ban the novel Huck Finn from their curriculum that they are in effect failing their students. Huck Finn is an excellent piece of literature, rich with history, description, and unique perspectives. By not allowing this book to be read in schools is like shutting students out from a valuable learning experience. Yes, they can still read the novel in their spare time, but they are not afforded the privilege to discuss this book openly in class or gain new perspectives into its meaning. In addition, when African Americans refuse to read this novel they are depriving themselves of a experiencing a brilliant piece of literature. I think that until you try something, you cant attack it, or else you are showing your ig norance and stubborn nature. Twain did not write this novel to belittle the African American race or to promote the institution of slavery. Twain wrote this novel to depict life in the South prior to the Civil War. .u7d01aa4299d8b9c23bbd0028d1045e6c , .u7d01aa4299d8b9c23bbd0028d1045e6c .postImageUrl , .u7d01aa4299d8b9c23bbd0028d1045e6c .centered-text-area { min-height: 80px; position: relative; } .u7d01aa4299d8b9c23bbd0028d1045e6c , .u7d01aa4299d8b9c23bbd0028d1045e6c:hover , .u7d01aa4299d8b9c23bbd0028d1045e6c:visited , .u7d01aa4299d8b9c23bbd0028d1045e6c:active { border:0!important; } .u7d01aa4299d8b9c23bbd0028d1045e6c .clearfix:after { content: ""; display: table; clear: both; } .u7d01aa4299d8b9c23bbd0028d1045e6c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7d01aa4299d8b9c23bbd0028d1045e6c:active , .u7d01aa4299d8b9c23bbd0028d1045e6c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7d01aa4299d8b9c23bbd0028d1045e6c .centered-text-area { width: 100%; position: relative ; } .u7d01aa4299d8b9c23bbd0028d1045e6c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7d01aa4299d8b9c23bbd0028d1045e6c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7d01aa4299d8b9c23bbd0028d1045e6c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7d01aa4299d8b9c23bbd0028d1045e6c:hover .ctaButton { background-color: #34495E!important; } .u7d01aa4299d8b9c23bbd0028d1045e6c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7d01aa4299d8b9c23bbd0028d1045e6c .u7d01aa4299d8b9c23bbd0028d1045e6c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7d01aa4299d8b9c23bbd0028d1045e6c:after { content: ""; display: block; clear: both; } READ: So often, when books or plays get made into movies, the whole story is butchered, and the final outcome is uninteresting EssayAlong with this depiction are the bias and racist attitudes prevalent in South at this time. For all those school administrators who say that the language and ideology of Twains writing is offensive, well, maybe Twain wanted to offend people with this novel. Maybe he wanted to offend them so much that they would come to the realization that individuals should not conform to societys standards, one of these standards being slavery. Until someone is offended, status quo doesnt change. Maybe its about time that we remove the blindfold from our nations youth and stop trying to be politically correct. Maybe its about time that kids are exposed to the true horror of racism and prejudice so to detour them from repeating fatal mistakes.